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lonelyplanet.com: ratecard

Lonely Planet digital ratecard 2012

Cost per Thousand (CPM): US$ Gross


DIMENSIONS 728x90  300x250 300x600 PRE-ROLL
(512x288)
HOMEPAGE  30  40  65  75
DESTINATIONS  30  40  65  75
HOTELS & HOSTELS  30  40  65  75
THEMES*  30  40  65  75
THORNTREE FORUM   25  35  60  N/A
AVID TRAVELLERS
  20  30  55  65
 DIMENSIONS WALLPAPER
(1796x880) 		 INTERSTITIAL MAP PINS
(GLOBAL/WEEK)
HOMEPAGE  N/A  N/A  
DESTINATIONS  80  100  20,000
HOTELS & HOSTELS  N/A  N/A  N/A
THEMES*   80  100  
THORNTREE FORUM   N/A  N/A  
AVID TRAVELLERS  N/A  N/A  

  • Tier 1 - Homepage, Destinations Homepage, Destinations Continent, Country and City Homepages, Galleries Homepage
  • Tier 2 - Includes all other sections and sub-sections
  • Pushdowns - Served only on Home Page, Destination Home Page and Destination Overview Pages. One-week minimum exclusivity.
  • VOD - Complimentary MPU. Pre roll no longer than 15 seconds
  • *Themes are available as buyouts only

 ADDITIONAL TARGETING FOR LONELY PLANET
 BEHAVIOURAL TARGETING +20%
 GEO TARGETS +15%
 BUYOUT PREMIUM +15%
 TIME OF DAY, DAY OF WEEK, DOMAIN +30%



To find out about advertising opportunities solely in the UK, please visit the Immediate Media website. For global and international opportunities, please Contact Sales in the right-hand column.


Lonely Planet digital ratecard 2012

Contact

Carolyn Gibson

EMEA
SVP - Int'l Sales, EMEA & US

 +44 208 433 2749

Mark Gall

AMERICAS
SVP - BBC America & BBC.com Media Sales

 +1 212 339 1714

Sunita Rajan

ASIA
SVP - Int'l Sales, Asia

 +65 6507 4242 

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