“American Mosaic” is Reuters’ unique campaign polling initiative for 2012, executed in partnership with Ipsos. The project targets seven demographic groups of special interest in this presidential race. By Margot RooseveltWith only a sliver of the electorate in play, white lower- and middle-income voters could be a deciding factor in southern swing states. But Reuters/Ipsos polling data shows that Mitt Romney's high net worth and Mormon faith could signal trouble for his campaign in these traditionally Republican areas. Full Story
Big Bird, a bright yellow protagonist of children's television show "Sesame Street," wants out of his role in a nationwide television advertisement for President Barack Obama's re-election campaign.
ABOUT THIS SERIES
“American Mosaic” is Reuters’ unique campaign polling initiative for 2012, executed in partnership with Ipsos. The online polling effort, whose methodology has been statistically validated, will reach 12,000 Americans each month, more than 120,000 by Election Day, constituting an unprecedented sample of the U.S. electorate. The “micro-polling” project, effectively a poll within a poll, targets 10 demographic groups of special interest in this presidential race. Each of the targeted groups will be the subject of in-depth reporting as well as photojournalism and video, resulting in a multidimensional portrait of these critical communities. Profiled here is the first of them, military veterans and the families of veterans who have served since the first Persian Gulf War.
Support & Contact
Connect with Reuters
Our Flagship financial information platform incorporating Reuters InsiderAn ultra-low latency infrastructure for electronic trading and data distributionA connected approach to governance, risk and complianceOur next generation legal research platformOur global tax workstation
is the world's largest international multimedia news agency, providing investing news
, world news
, business news
, technology news
, headline news, small business news
, news alerts, personal finance
, stock market
, and mutual funds information available on Reuters.com, video
, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook
which requires fair presentation and disclosure of relevant interests.