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Advertising alongside highly relevant and respected content on BBC World News business and technology coverage reaches affluent, influential decision-makers.
BBC World News is the channel that key business audiences turn to worldwide. In Europe, its audience is 92% larger than CNBC's and 294% larger than Bloomberg. Across Asia and Europe, BBC World News is rated as the most trustworthy global news channel, ahead of competitors like Sky News3. It's also consistently ahead of CNBC and Bloomberg among business decision-makers, influential opinion leaders and those responsible for $1 million capital expenditure budgets1.
In the USA, 51% of BBC viewers have $1m or more in personal investments,7 while 27% of the total money earned by the most affluent Asians passed through the hands of BBC audiences2.
Advertising opportunities with BBC World News business coverage include sponsorship and placements alongside core business programming and our range of regional Business Reports, all powered by hard-hitting interviews, in-depth analysis and some of the most respected business journalists on the planet.
- Asia Business Report (outside Europe only)
- India Business Report
- Middle East Business Report
- World Business Report (outside Europe only)
- My Bottom Line
Explore successful BBC World News business advertising campaigns for VTB Capital and Xerox.
Click is BBC World News’ flagship technology brand, reaching a global audience of home and business users 28 times a week on TV, in addition to distribution online, on mobile and in-flight on 12 major airlines. Click’s video game reviews, buyers’ guides and features demystifying the latest gadgets and apps have made it one of BBC World News’ best-loved programmes.
Advertising and sponsorship opportunities include 10-second branded billboards and 20-second programme trails.
Broadcast: Saturday and Sunday
Find out which major technology events Click will be covering in 2013