BBC Worldwide Channels in Asia delivers an audience of 3.66 million households across Hong Kong, Indonesia, Singapore, South Korea, Taiwan, Malaysia and Thailand¹, through the revolutionary factual entertainment of BBC Knowledge. This reach is in addition to specific audiences and advertising opportunities for Australia and New Zealand.

BBC Knowledge audiences are educated yet curious, relishing the opportunity to unwind whilst opening their minds to new possibilities. On BBC Knowledge, they find a breathtaking mix of factual programming from one of the world’s most respected makers of documentaries, natural history and factual entertainment. Highlights include Top Gear, the world’s biggest motoring series, spectacular natural history programming from BBC Earth, ideas for success in business from Undercover Boss and Dragon’s Den, and compelling travel programming from Lonely Planet.

• Adults 25-49 with a slight male skew²
• Selective about TV watching and expect a “return on their time invested”
• Affluent, educated, intelligent, professionals

¹ BBC Worldwide Channels Asia, Household Distribution Report, May 2012
² Kantar Media, 2012