BBC Entertainment is redefining TV entertainment for young, urban and family audiences in one of the world’s most vibrant markets for advertising: India. TV advertising with BBC Entertainment reaches over 19 million households in India with a cerebral, vivacious and exciting mix of programming that informs, challenges and entertains1: Thrills with Doctor Who, Waking The Dead, Inside Men and Luther; laughter and comedy with The Graham Norton Show, Come Fly With Me, My Family and Outnumbered; mates, motors and fun with Top Gear; educational children’s programming with CBeebies and the award-winning natural history film-making of BBC Earth.
The Top Gear Formula 1 Special, celebrating the first-ever Formula 1 Grand Prix in India, delivered a 49%2 increase in viewership for BBC Entertainment and drew larger, more premium, more upscale audiences than the Formula 1 programming on Discovery Turbo2.
Key upcoming opportunities with BBC Advertising in India include:
- Dancing with the Stars series 13 (starts 13 October 2012)
- Top Gear F1 week (22-26 October 2012)