Product and marketing partnership opportunities for the Doctor Who 50th Anniversary (including TV advertising outside the UK)
2013 will be no ordinary year. For Doctor Who fans, the 50th anniversary of the most successful sci-fi show in history will be marked by a unique storyline – one that Doctor Who marketing partners can help bring to life across worldwide commercial media platforms, leveraging one of the most powerful entertainment properties on the planet.
Doctor Who is watched across 206 territories and has a audience of 77 million in the UK, USA and Australia alone1. The show is number three among iTunes TV downloads (number one in the USA) and recent series trailers have topped the YouTube shared videos charts.
The 50th anniversary is when all of space and time and all of Doctor Who - past, present and future - can be celebrated. BBC Worldwide will be producing a campaign to promote a year of celebration of the brand across all media, product and virtual spaces including a series of glitches in space and time that people will be invited to find. These may include vintage product in stores, hidden languages on DVDs or apps that reveal the monsters around you. Finding a glitch will unlock special rewards and a special prize for someone in November 2013.
Explore the Doctor Who marketing opportunities for the 50th anniversary:
- Christmas Special 2012: opportunities for full support and brand partnerships outside the UK, off-air opportunities within the UK
- Innovative multi-platform opportunities (TV available outside the UK only)
- ‘Glitches in Time’ commercial product opportunities
- Integrated social media: Facebook, Twitter, YouTube
- MMO social game: brand integration within an online hub for Doctor Who fans worldwide
- Opportunity to create sponsored events worldwide
Source: 1 2cv Doctor Who segmentation study 2011