• bbc.com reaches 1.6 million unique users in the Middle East, generating 14 million page views every month¹.
• bbc.com Mobile reaches 136,000 unique users in the Middle East every month¹.
• 164,815 BBC News Apps have been downloaded by Middle East users since launch².
• bbc.com users in the Middle East make on average 1.66 page views to the site's business section – higher than users from other regions³.

• Average age: 40
• Male/female: 83% / 17%
• Affluent: Total income €5.4 billion
• Influential: Reaches 42% of bbc.com users are business decision-makers
• Engaged: bbc.com users in the Middle East visit the site for an average of 8 minutes and 10 seconds and make on average 3.23 page views both higher than the average bbc.com user globally³
• Information hungry: 97% agree that gaining knowledge and becoming better informed is important to them
• Frequent travellers: 51% took three or more international trips in the last year
• Luxury spenders: 94% do not mind paying extra for quality. They are more likely to have purchased luxury items in the last year: designer suit or dress costing over €1,000 (index 106), shoes or boots over €500 (index 114), jewellery costing over €1,500 (index 103) or a holiday costing over €1,500 (index 147).
• Early adopters: 94% agree they are always the first to have technologically innovative products
• Love sports: 27% have attended three or more sporting events in the last year

¹  Omniture Q1 2012 (January-March), monthly average

²  iTunes, accessed through appfigures.com, March 2010 - April 2012 and bbc.com/mobile data from Omniture Q1 2012 monthly average

³  Omniture Discover, Q1 2012 monthly average (January-March).  Due to sampling rate figures are accurate to approximately 95% accuracy

⁴  EMS Middle East 2012