lonelyplanet.com receives over 52 million page views worldwide per month and 12.5 million unique visitors per month¹.

• Europe: On average, 3.9 million unique monthly visitors¹
• Middle East: On average, 366,000 unique monthly visitors¹
• Africa: On average, 214,000 unique monthly visitors¹
• Asia Pacific: On average, 2.7 million unique monthly visitors¹
• Australia: On average 800,000 unique monthly visitors¹
• India: On average 408,000 unique monthly visitors¹
• USA: On average 4.4 million unique monthly visitors¹

• Over 200 authors⁴
• 100 million Guidebooks printed⁴
• Over 300,000 points of interest⁴
• Over 10 million downloads of our iPhone apps⁴
• 475 titles currently available (June 2012)⁴

Male/Female:  50% / 50% (Lonely Planet digital consumers)³ 

Well-travelled: 1 in 10 lonelyplanet.com users (globally) have taken six or more international trips in the last two years (compared to 1 in 20 for the average traveller)²

Educated:

• UK: 72% have a degree or professional qualification²
• Australia: 77% have a degree or diploma²
• USA: 88% are educated to degree level or above²

Household income:

• UK: 45% have a household income of >£50,000³
• Australia: 39% have a household income of >AU$ 80,000²
• USA: 36% have a household income of >$100,000²

USA: 26% of the audience have an average age of 25-34³

• 50% female versus 50% male³
• 26% of the audience have an average age of 25-34³

• 51% female versus 49% male³
• 29% of the audience have an average age of 25-34³

• 43% female versus 57% male³
• 40% of the audience have an average age of 25-34³

To find out about advertising opportunities to run solely in the UK, please visit the Immediate Media website. For global and international opportunities, please click on Contact Sales in the right-hand column above.

¹  Omniture Site Catalyst, average views Apr-Jun 2012

²  Independently collected by market research firm TNS. Samples are nationally representative of the travel population within the USA, UK and Australia. Survey is conducted as brand neutral (respondents were not aware Lonely Planet was the researcher) Data collected in Mar 2009, Nov 2009, Mar 2010 and Mar 2011. Overall sample size across all waves of the study is over 10,000 respondents. Base: lonelyplanet.com users

³  comScore, June 2011

⁴  Lonely Planet - Internal Sources