Brands
You’ve created paid, owned, and earned media strategies to engage your audience. How do you unite these strategies to make the most of your brand’s online presence? It’s simple – data from your customers.
Paid – Audience development
Our Social+ audiences use our Xgraph technology to help you reach 253 million users in the US and over 1.3B connected users worldwide.
- Look-alike+ audiences – Find prospects across the web that look and act like the ideal customers that engage on your site, or ad campaigns.
- Intent+ audiences – Our ready-to-go segments start with keywords, then layer on social and site data across categories.
Owned – Audience engagement
We know that brands are publishers too. We help 14 million sites with our social plugins and real-time analytics. Once you get your users to your site, we can keep them engaged.
- Trending content box – Boost user engagement and page views by promoting top trending content from your blog or website.
- Welcome bar – Increase conversions with personalized messaging for your visitors inviting them to share, follow, or visit pages you select.
- Real-time analytics – Measure all social activity on your site in real-time, from shares and social mentions to traffic and audience metrics.
Earned – Audience acquisition
Energize your social marketing plans by building a community of advocates, whether they’re sharing with friends and followers, or following the brand themselves. Our social plug-ins help keep your site and your brand connected.
- Share tools – Our sharing tools let your customers share brand content on Pinterest, LinkedIn, Facebook, or Twitter.
- Follow Tools – Our follow tools drive visitors straight from your site to Facebook or Twitter to become your next fans and followers.
