YouTube Help

YouTube Analytics



Overview

YouTube Analytics reports are generated using the same data that users are used to seeing in Insight, and much more. The data is presented in a way that is designed to be more useful and interactive.

The Summary report shows a high-level summary of the main reports in YouTube Analytics. Here, you can quickly see some top-level performance metrics for your content on YouTube. Clicking on the title of each widget will take you to that specific report where you can view additional information. Click the links on the left to explore the other reports in YouTube Analytics.



What’s new?

1.All reports are unified with a Data Filter, which is a key tool displayed at the top of each report. The Data Filter allows you to filter by Content, Geography, and Date.

  • Click the Content search bar to search or browse for specific videos, and view data for any of your videos.
  • Click the Geography search bar to search for particular regions, or choose from one of the Suggested locations in the dropdown.
  • Click the Date range to choose from one of several suggested ranges, or enter a custom date range.


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2.Most reports have a Line Chart by default, which captures the distribution of a metric over the specified date range, with the following options:

  • Date granularity: charts can be displayed with data points in daily, weekly, or monthly increments.
  • Compare metric: select a second metric for comparison, which will displayed on the graph. For example, you can chart Viewers next to Unique Viewers.


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3.Most reports have an interactive Map, which captures the geographic distribution (limited to the Geography selection on the content picker) of the metric reported over the specified date range. Hover with your mouse over one of the countries to see the data for this particular country. The distribution is also visually indicated by the darkness of the shade of a particular country. For example, the map indicates that this particular user receives a high proportion of views in the United States and Germany.


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4.Download report will now download the data on the report displayed rather than all data. Even changing the parameters in the View by button affects what data is downloaded.

Note that not all reports are available on all data filters

  • The Subscribers report is available only on the channel and video levels
  • Call to action, Audience retention, and Live events reports are available only on the video level
  • If this is the case, data will not be displayed and you will be asked to select a channel or a video in the content field