We can dramatically boost turnout simply by reminding people to “be a voter” rather than “to vote.”
I find voter mobilization experiments fascinating. That’s why I write about them a lot (e.g. here and here and here and here and here and here and here and here and here and here and here and here and here and here and here). But the study I just read may be the coolest one yet.
A new study in the Proceedings of the National Academy of Science suggests that we can dramatically boost turnout simply by reminding people to “be a voter” rather than “to vote.” When we ask people to “be a voter” and not just “to vote,” we lead them to think about their social identity. People like to view themselves as good citizens, worthy of social approval. People also know that voting is something good citizens do. When a person thinks “I am a voter” instead of “I will vote,” they think about their social identity and are motivated to vote. Read More
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