BBC World News: sports advertising
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Many of the most valuable consumers are, at heart, passionate sports fans1. Sports advertising and sponsorship opportunities reach them when they are most engaged and attentive2. These audiences find the in-depth sports news coverage they demand from the award-winning programming of BBC World News: the latest news and analysis, behind-the-scenes interviews, world-respected commentators and pundits and a perspective on world sport that goes far beyond events on the playing field.
Sport Today
Presenting the news, results and action from the sports events that matter worldwide, Sport Today delivers the top international sports news, throughout the day every day. An integrated sponsorship and advertising campaign with Sport Today reaches fans who are hungry for the latest, breaking news.
Broadcast: Daily
Creative opportunities include: spot advertising, sponsorship
Talking Football
In a weekly live show, current Premier League players talk to fans about the football issues trending on BBC social networks, focusing on the Premier League as well as other major international tournaments.
Broadcast: tbc
Creative opportunities include: sponsorship and spot advertising
Final Score
Gabby Logan presents action and immediate reaction to all the results from the English Premier League, English Football League and Scottish Premier League, as final whistles blow across the UK.
Broadcast: Saturday
Creative opportunities include: sponsored interview content modules, spot advertising
Football Focus
The definitive preview of the world’s most exciting football league, with Dan Walker presenting expert pre-match analysis and big-name interviews from the English Premier League.
Broadcast: Friday then repeated Saturday
Creative opportunities include: spot advertising, sponsored league tables, sponsored content modules.
Source
1 92% of monthly BBC World News are interested in sport - EMS + CMS Summer 2012
2 3.4 pages per unique users consumed on bbc.com/sport compared to 2.7 pages per unique users on bbc.com/news - Omniture Q1 monthly average 2012
3 bbc.com site user survey. Data April - 18 May 2011. Sports respondents only (443/1164). Global excluding UK