There are many ways advertising agencies are compensated. Originally agencies were paid 15 percent of the media they bought on the behalf of clients. Agencies would charge the clients in gross dollars and pay the media companies in net dollars. The spread, which was 15 percent, paid for their creative and media services. That approached [...]
Tags: advertising, agencies, media industry
September 28 2012
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September 26 2012
Who says out of home advertising is becoming less useful as people spend more time on mobile devices? Sure, I have a Kindle which I read on my daily commute, but you can’t read while walking (or I can’t.) In fact, I look forward to the advertisements inside the trains and in the subway stations [...]
Tags: advertising, newspapers, print, USA Today
Tags: advertising, newspapers, print, USA Today
September 25 2012
The digital technologies that have transformed how people consume news are often easy to see, from straphangers reading the New York Times on their iPad to the impact that Twitter and Facebook have had on how we share information. But what exactly does the data reveal about our changing reading habits? On Monday October 1st, [...]
Tags: ad week, Pew, publishing, social media
Tags: ad week, Pew, publishing, social media
September 24 2012
On November 13th, India will celebrate Diwali, the festival of lights, which marks the return of the Hindu God, Lord Rama, after his 14 years in exile and his victory over the demon-king Ravana. It’s a time of celebration and house-cleaning, ringing out the old and ringing in the new. To Hindu businessmen, it’s a [...]
Tags: Apple, India, iPad, iPhone, iPhone5
Tags: Apple, India, iPad, iPhone, iPhone5
September 21 2012
As Emma mentioned in her post yesterday, two of the most common topics at Wednesday’s Digiday Brand Conference were social media and branded content. Throughout the day the speakers raised many questions on both topics, and circled back to the same questions on metrics, establishing business value, and the differences between new media and traditional [...]
Tags: advertising, brands, content, data, digital, metrics, social media, technology, Twitter
Tags: advertising, brands, content, data, digital, metrics, social media, technology, Twitter
September 20 2012
Publishers, brands and advertising agencies gathered at the Digiday Brand Conference yesterday to examine the most important issues facing digital media. The daylong event brought together industry experts to share their insights on topics ranging from branded content to how to find the right digital talent. Throughout the day, some key themes emerged as absolutely [...]
Tags: brand, digiday, espn, media, publishing
Tags: brand, digiday, espn, media, publishing
