A few weeks ago, I wrote a post for Lean Back 2.0 on how publishers might rethink long-form reading on the desktop computer. I had been blown away by an ESPN.com feature called “The Long Strange Trip of Dock Ellis” about a Pittsburgh Pirates pitcher who threw a no-hitter while on LSD. The piece, with a beautiful [...]

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According to Nielsen, nearly half of all homes with a TV set have a DVR. That’s over 50 million households. While DVR penetration is slowing, usage is increasing substantially. Something is going on and it’s not good for advertisers or the broadcasters. But it is good for consumers and that’s what matters. The arguments that [...]

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Tags: ads, digital, DVR, millennials, TV

What kind of blog would Lean Back 2.0 be without an end-of-year list? In keeping with this tradition, here are the charts and infographics that best capture what 2012 meant for digital publishing. 1. The growing mobile landscape: Americans are increasingly reading news on their mobile devices. Source: Pew Research Center’s Project for Excellence in [...]

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Tags: 2012, ads, iPad, iPhone, smartphones, tablets

Last week, we unveiled our latest research (with the Pew Project for Excellence in Journalism) that examined the demographics of mobile news readers. In an interview with radio host Craig Fahle, The Economist‘s global digital publisher (and Lean Back 2.0 contributor) Nick Blunden offered his thoughts on what the research reveals about the future of [...]

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Tags: Craig Fahle, iPad, iPhone, mobile news, Pew, tablet

As we look at our iConsumer research — McKinsey and Company’s research into how consumer digital behavior is changing across platforms, activities and geographies that we’ve been doing for the last 5 years — we’re seeing fundamental changes in the way people are interacting with digital media. Take, for example, the emergence of the smartphone [...]

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Tags: digital, iConsumer, iPad, iPhone, mobile, tablets

With the introduction of the iPad in 2010, publishers rushed to create stunning, interactive iPad apps to showcase their digital editions. We’ve covered many of these iPad apps in detail on this blog, from National Geographic’s use of video to Vogue UK’s high-res images. Yet as money and time flowed toward the development of apps, [...]

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Tags: apps, HTML5, magazines, mobile, publishers, responsive design, tablet, websites