Four days into 2013 and the publishing industry has already seen a blossoming of paid content models. First, Andrew Sullivan, the popular blogger who has most recently been affiliated with The Daily Beast, announced on Wednesday that he was amicably severing ties with his corporate parent and will be embarking on his own. This separation [...]
Tags: advertising, andrew sullivan, blogs, nate silver, paid content, paywall, revenue
January 4 2013
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November 6 2012
While IBM may be best known for building supercomputers and software, it’s also now in the business of producing another product – content. The technology giant’s Smarter Planet platform features multimedia stories about innovative solutions to global challenges. Goldman Sachs, the investment bank, has teamed with the Atlantic for a series on “Stories of American [...]
Tags: content, Forrester, paid content, publishing
Tags: content, Forrester, paid content, publishing
