Economist

Topic: New business models

Why the Guardian is launching a digital edition in Australia

The launch of the Guardian‘s digital edition in Australia is a milestone in the development of our global ambitions. It also illustrates the opportunities and challenges facing a newspaper industry that is undergoing a period of dramatic upheaval, brought about by rapid technological change, exacerbated by the current difficult macro-economic environment. In the last ten [...]

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Tags: Australia, digital, news, newspaper, The Guardian

How publishers are finding new ways to feature old content

From long-forgotten stories to archival photos, newspapers and magazines are sitting on a treasure trove of old content. Sure, some of this content is outdated or inconsequential, but some is evergreen or intriguingly retro. Who wouldn’t want to see a 1955 New York Times photo of a Jetsons-esque robot or revisit a 2001 Economist article [...]

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Tags: byliner, national geographic, New York Times, new yorker, The Atlantic

New year, new business models in publishing

Four days into 2013 and the publishing industry has already seen a blossoming of paid content models. First, Andrew Sullivan, the popular blogger who has most recently been affiliated with The Daily Beast, announced on Wednesday that he was amicably severing ties with his corporate parent and will be embarking on his own. This separation [...]

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Tags: advertising, andrew sullivan, blogs, nate silver, paid content, paywall, revenue

Moving from “mobile first” to “touch first”

As we look at our iConsumer research — McKinsey and Company’s research into how consumer digital behavior is changing across platforms, activities and geographies that we’ve been doing for the last 5 years — we’re seeing fundamental changes in the way people are interacting with digital media. Take, for example, the emergence of the smartphone [...]

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Tags: digital, iConsumer, iPad, iPhone, mobile, tablets

Magazines make the move to responsive websites

With the introduction of the iPad in 2010, publishers rushed to create stunning, interactive iPad apps to showcase their digital editions. We’ve covered many of these iPad apps in detail on this blog, from National Geographic’s use of video to Vogue UK’s high-res images. Yet as money and time flowed toward the development of apps, [...]

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Tags: apps, HTML5, magazines, mobile, publishers, responsive design, tablet, websites

Infographic

The mixed fortune of American newspapers

Our colleagues at The Economist have an informative infographic on the rise and fall of American newspaper circulation. As the video shows, some newspapers have done a better job at growing their circulation than others. Publications such as the Wall Street Journal and the New York Times have managed to increase their circulations (which includes [...]

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Tags: ads, digital, New York Times, newspaper, Wall Street Journal