160 captures
19 Feb 2012 - 16 Apr 2022
DECJANMAR
15
201220132014
New business models
Why the Guardian is launching a digital edition in Australia
JANUARY 14 2013
Written by ANDREW MILLER
Comments
The launch of the Guardian‘s digital edition in Australia is a milestone in the development of our global ambitions. It also illustrates the opportunities and challenges facing a newspaper industry that is undergoing a period of dramatic upheaval, brought about by rapid technological change, exacerbated by the current difficult macro-economic environment. In the last ten [...]
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Tags: Australia, digital, news, newspaper, The Guardian
Lean Back reading
Highlights from Tom Standage’s Reddit AMA
JANUARY 10 2013
Written by EMMA GARDNER
Comments
Following in the footsteps of Barack Obama and music sensation Psy, The Economist‘s digital editor Tom Standage participated in a Reddit “Ask Me Anything” today. The questions posed by the Reddit community ranged from why The Economist has no bylines to what new technologies will soon take over the world. There were also a number [...]
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Tags: ama, digital publishing, iPad, reddit, tablet, tom standage
New business models
How publishers are finding new ways to feature old content
JANUARY 8 2013
Written by EMMA GARDNER
Comments
From long-forgotten stories to archival photos, newspapers and magazines are sitting on a treasure trove of old content. Sure, some of this content is outdated or inconsequential, but some is evergreen or intriguingly retro. Who wouldn’t want to see a 1955 New York Times photo of a Jetsons-esque robot or revisit a 2001 Economist article [...]
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Tags: byliner, national geographic, New York Times, new yorker, The Atlantic
New business models
New year, new business models in publishing
JANUARY 4 2013
Written by EMMA GARDNER
Comments
Four days into 2013 and the publishing industry has already seen a blossoming of paid content models. First, Andrew Sullivan, the popular blogger who has most recently been affiliated with The Daily Beast, announced on Wednesday that he was amicably severing ties with his corporate parent and will be embarking on his own. This separation [...]
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Tags: advertising, andrew sullivan, blogs, nate silver, paid content, paywall, revenue
Advertising
Responsive design has been a boon to publishers, but what about advertisers?
JANUARY 3 2013
Written by BARRY LOWENTHAL
Comments
With the proliferation of devices–especially mobile devices–publishers have had to manage how to display their content across devices with many different screen sizes. The publishing answer is “responsive design”, which automatically re-sizes the page layout based on the screen size. While I know a lot of publishers find it costly and difficult to deploy, many [...]
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Tags: adaptly, ads, dapper, HTML5, responsive design
Lean Back reading
The New York Times pushes the limits of online storytelling
DECEMBER 20 2012
Written by EMMA GARDNER
Comments
A few weeks ago, I wrote a post for Lean Back 2.0 on how publishers might rethink long-form reading on the desktop computer. I had been blown away by an ESPN.com feature called “The Long Strange Trip of Dock Ellis” about a Pittsburgh Pirates pitcher who threw a no-hitter while on LSD. The piece, with a beautiful [...]
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What is Lean Back 2.0?
This Lean Back 2.0 blog aims to examine, discuss and track the impact that new digital reading devices, particularly tablets, are having on both reader behaviours and media businesses. It includes thinking from leading commentators across the media, publishing, advertising and technology industries.
Find out more
Latest Tweets
"3 Critical Content Marketing Trends that Signal Big Industry Changes Ahead" http://t.co/rTjIdSGp cc @elenasukacheva
(about 23 hours ago)
"Forbes plotting new swipeable site design format" http://t.co/oaupTjIu
(about 1 day ago)
What does The Economist's digital editor think about the death of print? Find out here: http://t.co/RyX9ut4F
(about 1 day ago)
Has anyone ever bought a magazine's or newspaper's ebook? "How publishers are finding new ways to feature old content" http://t.co/IA7r5QNG
(about 2 days ago)
@Ethan_Grey Agreed (you can refer to the @EmmaBGardner tweet about it for less-professional thoughts).
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The big question some analysts pose is what platform will lose users with the rise of tablets. At this point, the answer is “none.”
Susan Whiting
Nielsen
Topics
Advertising
Lean Back reading
Mass intelligence
New business models
Social media
Contributors
EWAN DUNCAN
McKinsey and Company
TOMOS EVANS
Saatchi & Saatchi LA
EMMA GARDNER
Assistant editor, Lean Back 2.0
ROB GRIMSHAW
Financial Times
OSCAR GRUT
The Economist Group
ARIANNA HUFFINGTON
The Huffington Post
BARRY LOWENTHAL
kbs+ The Media Kitchen
JAMES MCQUIVEY
Forrester
ANDREW MILLER
Guardian Media Group
ANDREW RASHBASS
The Economist Group
DICK REED
Just Media
PAUL ROSSI
The Economist Group
SCOTT SMITH
Changeist
SUSAN WHITING
Nielsen
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