Ideas People

Ideas People

What readers of The Economist have in common is the way they think. They are intensely curious, and have firm opinions regarding business, globalisation, innovation and culture. We call them Ideas People.

Ideas People Media was launched to deliver this influential psychographic at scale across their favourite online destinations. Its core product, Ideas People Channel, is a vertical, fully transparent network that reaches over 25m Ideas People in the United States, and over 35m globally through a select portfolio of over 60 award-winning publishers.

Ideas People Media also consists of Ideas People TV, a digital video network, Ideas People Mobile, reaching an audience on the go, and Ideas People Advocacy Network, the perfect branding tool for any advocacy campaign aimed at political influencers and decision-makers.