Social Media Firms Move to Capitalize on Popularity in Middle East
By SARA HAMDAN
The rise of social media in the Arab world is changing the game for regional advertisers, pushing growth in digital advertising.
Largely through social media, Dannijo went from a few homemade necklaces, strung together in an East Village apartment, to a top seller at Bergdorf Goodman and Shopbop.com.
The rise of social media in the Arab world is changing the game for regional advertisers, pushing growth in digital advertising.
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Market data provided by Reuters. Copyright 2008 Reuters.
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