Press Coverage
AddThis Button Brings Offline Data Online To Help Brands Target Ads
That little AddThis button publishers affix to content that gives marketers share counts turned into a massive data collection tool. On Wednesday the company will announce the launch of Purchase Graph, a data set aimed at improving the ability to identify and target Web audiences during the purchase cycle.
AddThis' strategy to support paid, owned and earned media by building tools to connect consumers and advertisers will help it maintain one of the largest social and interest graphs on the open Web outside of Google and Facebook, with the ability to collect data on 1.3 billion Web users and about 250 million targetable profiles. MediaPost — September 19, 2012
That little AddThis button publishers affix to content that gives marketers share counts turned into a massive data collection tool. On Wednesday the company will announce the launch of Purchase Graph, a data set aimed at improving the ability to identify and target Web audiences during the purchase cycle.
AddThis' strategy to support paid, owned and earned media by building tools to connect consumers and advertisers will help it maintain one of the largest social and interest graphs on the open Web outside of Google and Facebook, with the ability to collect data on 1.3 billion Web users and about 250 million targetable profiles. MediaPost — September 19, 2012
The Download: AddThis expands its footprint — here and abroad
Social media and data analytics firm AddThis has expanded its footprint — both in the Washington region and abroad — as the company continues with growth plans nearly a year after installing a new chief executive.
The company, formerly known as Clearspring, is best known for a Web widget that allows people to share Internet content on their social networks. It sits on 14 million Web pages and reaches 1.3 billion people a month. Washington Post — September 16, 2012
Social media and data analytics firm AddThis has expanded its footprint — both in the Washington region and abroad — as the company continues with growth plans nearly a year after installing a new chief executive.
The company, formerly known as Clearspring, is best known for a Web widget that allows people to share Internet content on their social networks. It sits on 14 million Web pages and reaches 1.3 billion people a month. Washington Post — September 16, 2012
AddThis Updates Its Publisher Tools With Instant Sharing
Social widget-maker AddThis is announcing several updates to its service today, which should collectively make for a smoother social sharing experience.
One of the main additions is a feature called instant sharing, which allows users to share content to Facebook and Twitter without having to leave the page that they're reading. That could doubly help the publishers that AddThis works with. First, because it makes it easier for readers to share content. Second, it's also more likely that readers will stay on the site after they've shared.
AddThis also says that it now offers integrated social sign-in. In other words, if publishers want their visitors to sign-in, those visitors no longer have to create a unique identity for each site. Instead, they can sign-in using their existing accounts on Google, Facebook, or Twitter. TechCrunch — September 13, 2012
Social widget-maker AddThis is announcing several updates to its service today, which should collectively make for a smoother social sharing experience.
One of the main additions is a feature called instant sharing, which allows users to share content to Facebook and Twitter without having to leave the page that they're reading. That could doubly help the publishers that AddThis works with. First, because it makes it easier for readers to share content. Second, it's also more likely that readers will stay on the site after they've shared.
AddThis also says that it now offers integrated social sign-in. In other words, if publishers want their visitors to sign-in, those visitors no longer have to create a unique identity for each site. Instead, they can sign-in using their existing accounts on Google, Facebook, or Twitter. TechCrunch — September 13, 2012
Turning Pins Into Purchase on Pinterest
The Pinterest hysteria from the early months of 2012 may have abated, but marketers' interest in the social scrapbooking site is only accelerating. However, just what to do with Pinterest and how to measure its impact remain two big open questions for brands. Adweek — September 04, 2012
The Pinterest hysteria from the early months of 2012 may have abated, but marketers' interest in the social scrapbooking site is only accelerating. However, just what to do with Pinterest and how to measure its impact remain two big open questions for brands. Adweek — September 04, 2012
Women Were the Trending Topic of the Games
Who were the most talked-about athletes in the 2012 Summer Games?
If we're talking daily mentions across the most active social media networks, that honor goes to Michael Phelps, Gabby Douglas, Usain Bolt, Ryan Lochte, Misty May-Treanor and Kerri Walsh Jennings. Pretty predictable, as they were some of the biggest winners at the Games.
A more striking measure of social media success is the percentage of increase in mentions. Content-sharing platform AddThis calculated the number of mentions (.jpg) athletes received in the two weeks before the Olympics, then tracked the mentions they received during the 2012 Summer Games. That yielded some interesting results. Wired — August 16, 2012
Who were the most talked-about athletes in the 2012 Summer Games?
If we're talking daily mentions across the most active social media networks, that honor goes to Michael Phelps, Gabby Douglas, Usain Bolt, Ryan Lochte, Misty May-Treanor and Kerri Walsh Jennings. Pretty predictable, as they were some of the biggest winners at the Games.
A more striking measure of social media success is the percentage of increase in mentions. Content-sharing platform AddThis calculated the number of mentions (.jpg) athletes received in the two weeks before the Olympics, then tracked the mentions they received during the 2012 Summer Games. That yielded some interesting results. Wired — August 16, 2012
This Brand Took Home The Gold Medal At The Olympics
We are now three days removed from the closing ceremonies of the 2012 Summer Olympics. And while the debate rages on about the closing ceremonies themselves – tell me again why we didn't hear Freddie Mercury sign Bohemian Rhapsody, there is no debating which brand took home the gold medal.
Well the gold medal of increased brand mentions in the social media space that is. Forbes — August 15, 2012
We are now three days removed from the closing ceremonies of the 2012 Summer Olympics. And while the debate rages on about the closing ceremonies themselves – tell me again why we didn't hear Freddie Mercury sign Bohemian Rhapsody, there is no debating which brand took home the gold medal.
Well the gold medal of increased brand mentions in the social media space that is. Forbes — August 15, 2012
Infographic: Who Won the ‘Social’ Olympics?
We know now that the London 2012 games were indeed the "social" Olympics, but what is the result of the unprecedented connection to the Games via social media? Who did we watch? Where did we watch? How did we watch? MediaShift — August 14, 2012
We know now that the London 2012 games were indeed the "social" Olympics, but what is the result of the unprecedented connection to the Games via social media? Who did we watch? Where did we watch? How did we watch? MediaShift — August 14, 2012
With name change and new widgets, AddThis focuses on monÂetizing Big Data
Data doesn't just flow at McLean-based AddThis. It floods.
The company, which had been called Clearspring until last week, touts a Web widget that allows people to share Internet content on their social networks. It sits on 14 million Web pages and reaches 1.3 billion people a month, the firm said.
That's equal to the population of China. Washington Post — May 13, 2012
Data doesn't just flow at McLean-based AddThis. It floods.
The company, which had been called Clearspring until last week, touts a Web widget that allows people to share Internet content on their social networks. It sits on 14 million Web pages and reaches 1.3 billion people a month, the firm said.
That's equal to the population of China. Washington Post — May 13, 2012
Are Those Little Sharing Buttons the Future of Online Advertising?
Today, Clearspring, which is changing its name to that of its main product, the sharing button aggregating tool AddThis, is announcing it now reaches 1.3 billion users on 14 million sites with that tool. That’s a really big audience, double Yahoo's 600 million, for instance. It's also adding a number or products it calls social plug-ins: a follow button tool that allows people to follow a site or brand across multiple social networks with one click, a trending content tool that automatically highlight a site's or brand's most popular content in real time, and a "welcome" tool that lets Web publishers send an incoming visitor to a page that has a personalized greeting and a call to action. Forbes — May 10, 2012
Today, Clearspring, which is changing its name to that of its main product, the sharing button aggregating tool AddThis, is announcing it now reaches 1.3 billion users on 14 million sites with that tool. That’s a really big audience, double Yahoo's 600 million, for instance. It's also adding a number or products it calls social plug-ins: a follow button tool that allows people to follow a site or brand across multiple social networks with one click, a trending content tool that automatically highlight a site's or brand's most popular content in real time, and a "welcome" tool that lets Web publishers send an incoming visitor to a page that has a personalized greeting and a call to action. Forbes — May 10, 2012
The company formerly known as Clearspring
McLean-based Clearspring will change its corporate moniker to AddThis, a name it will share with a Web widget. (Courtesy of AddThis) around a Web widget of the same name that allows people to share Internet content on their social networks.
The AddThis widget — a constellation of tiny icons that connect to such social networks as Twitter, Facebook and Google+ — now sits on 14 million Web pages and reaches 1.3 billion people a month, the firm said. That’s about equal to the population of China. Washington Post — May 10, 2012
McLean-based Clearspring will change its corporate moniker to AddThis, a name it will share with a Web widget. (Courtesy of AddThis) around a Web widget of the same name that allows people to share Internet content on their social networks.
The AddThis widget — a constellation of tiny icons that connect to such social networks as Twitter, Facebook and Google+ — now sits on 14 million Web pages and reaches 1.3 billion people a month, the firm said. That’s about equal to the population of China. Washington Post — May 10, 2012
Clearspring Changes Its Name To AddThis And Launches New Social Tools
Clearspring, the company behind social sharing and analytics platform AddThis, will henceforth be known as AddThis.
What's more, the DC-based company released some powerful statistics: AddThis is now on 14 million sites, reaching 1.3 billion users every month. It powers those little sharing buttons and offers analytics on how readers and fans are interacting with brands via social media. Tech Cocktail — May 10, 2012
Clearspring, the company behind social sharing and analytics platform AddThis, will henceforth be known as AddThis.
What's more, the DC-based company released some powerful statistics: AddThis is now on 14 million sites, reaching 1.3 billion users every month. It powers those little sharing buttons and offers analytics on how readers and fans are interacting with brands via social media. Tech Cocktail — May 10, 2012
Adventures in big data: How AddThis’ Hydra works
Clearspring, a social publishing platform, on Thursday changed its name to AddThis as part of an emphasis on the analytics side of its business. The company, which was formed in 2006 and provides those social sharing buttons that are ubiquitous across the web, also offered analytics services under the AddThis brand. But it realized that the data analytics had become the essential element for its customers and changed its name accordingly. GigaOM — May 10, 2012
Clearspring, a social publishing platform, on Thursday changed its name to AddThis as part of an emphasis on the analytics side of its business. The company, which was formed in 2006 and provides those social sharing buttons that are ubiquitous across the web, also offered analytics services under the AddThis brand. But it realized that the data analytics had become the essential element for its customers and changed its name accordingly. GigaOM — May 10, 2012
STATS: Cee Lo Was More Popular Than Madonna In The Super Bowl Halftime Show
Think headliner Madonna was the highlight of Sunday night's Super Bowl halftime show performance? Think again.
According to ClearSpring, the most tweeted about/Facebooked/e-mailed/printed/overall social-media's most clicked upon celeb of the night was none other than Cee Lo Green. Business Insider — February 06, 2012
Think headliner Madonna was the highlight of Sunday night's Super Bowl halftime show performance? Think again.
According to ClearSpring, the most tweeted about/Facebooked/e-mailed/printed/overall social-media's most clicked upon celeb of the night was none other than Cee Lo Green. Business Insider — February 06, 2012
Linkedin’s ‘Share’ Button: Here’s The Secret Behind Its Disproportionate Power In Social Media
Linkedin is at least as powerful at driving traffic per click as a Twitter Tweet or a Facebook Like, according to Clearspring, a provider of those sharing buttons you often see at the top and bottom of web pages. Business Insider — December 15, 2011
Linkedin is at least as powerful at driving traffic per click as a Twitter Tweet or a Facebook Like, according to Clearspring, a provider of those sharing buttons you often see at the top and bottom of web pages. Business Insider — December 15, 2011
Online Sharing: The How, What and When of 2011
It's Wednesday. That means it is the most popular day for users to share on the Web. The most popular time? 9:30 a.m. Eastern time.
Those are just some of the findings about what links people share, and how and when they share them, based on the data gathered by Clearspring's AddThis, which provides sharing tools and analytics on 11 million domains from publishers to e-commerce sites.
For the second year in a row, Facebook dominates the Web with 52.1 percent of all sharing taking place on its platform, up from 44 percent during the same period last year, according to Greg Cypes, director of product for Clearspring. He outlined the study’s findings on the AddThis Blog. New York Times — December 14, 2011
It's Wednesday. That means it is the most popular day for users to share on the Web. The most popular time? 9:30 a.m. Eastern time.
Those are just some of the findings about what links people share, and how and when they share them, based on the data gathered by Clearspring's AddThis, which provides sharing tools and analytics on 11 million domains from publishers to e-commerce sites.
For the second year in a row, Facebook dominates the Web with 52.1 percent of all sharing taking place on its platform, up from 44 percent during the same period last year, according to Greg Cypes, director of product for Clearspring. He outlined the study’s findings on the AddThis Blog. New York Times — December 14, 2011
