Advertising

Alex Jetter Jan 10 Welcome / Home

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Alex Jetter August 28, 2012 Welcome / Home

Alex Jetter August 28, 2012 Welcome / ScribDirect

Are you a Scribd publisher and wish to run your own media against your documents?  Looking to get started immediately in the U.S. or Canada?  Use our self-serve advertising platform, ScribDirect, for a simple way to select from several different targeting options and ad sizes.  You can access all campaign performance reports through ScribDirect and be up and running in 48-hours or less.  It supports campaigns valued up to $5000.00 USD that do not require a hard cut off.


 

(Example ad slots available through self-service platform)

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Alex Jetter August 29, 2012 Welcome / Home

Scribd is the largest website for social publishing and reading. We help our users reach and connect with a thriving community of over 80 million monthly vistors.

 

 

  • Facebook Instant Personalization Partner
  • Largest social publishing site on web.
  • Primary use case: user’s come to Scribd to read long form content, download and share w/ friends on Facebook.
  • 120 - 150M Average Monthly Visits in 2012 from 220 Countries.
  • Over ~200M Average Pageviews p/Month in 2012.
  • Traffic is driven by search and sharing, including other publishers using our document embeds, like TechCrunch, HuffingtonPost, Mashable and hundreds of others.
    • 70% direct organic search
    • 15% of visitors from embeds
    • 8 - 10% from sharing
    • 5% type-in
  • Two primary business models:
    • Ad monetization model - users upload content, we serve ads against it.
    • Freemium - after 6 weeks, a document uploaded to Scribd it is no longer freely available for download. The user must then either upload a document to get one in exchange or create an archive membership for unlimited downloads.
  • Third business model/revenue stream:
    • Scribd store - for users wish to sell their content on the Scribd ecomm site.
  • Who’s creating and uploading content on Scribd?:
    • Over two-hundred publishing partners including Wiley, Random House, Simon and Schuster.
    • Corporate publishers such as Facebook, Microsoft, Intel, Cisco and Ford Motor Co. - upload white papers and content to use Scribd’s platform to understand how users are consuming their content using Scribd Prostats.
    • Scribd is the official document sharing site of the Federal Government - documents from the White House, members of Congress, and federal agencies like the FCC.
    • UGC Content - everything from resumes to school work to legal documents are uploaded to Scribd, converted to HTML5 and made discoverable to search engines by our incredible SEO engine.
  • User insights on Scribd:
    • Understand not only how your content is consumed on Scribd, but the attributes of those users with Scribdata.

Alex Jetter August 29, 2012 Welcome / Home


  • Targeting:
    • Demo (Quantcast), Behavioral (Bluekai), Contextual (Proximic), Audience targeting, and upcoming Facebook attribute targeting (Likes, Interests and Fans of).
  • Data:
    • Use Scribdata to find and understand your audience
    • Extend your audience buy off-network, targeting look-alike users on Rubicon and AdMeld.
  • Content Verticals:
    • 23 IAB Standard categories
    • 200+ targetable subcategories
    • Ability to contextually understand and classify 9 languages, including English, Spanish, Portuguese, Italian, German, French, Dutch, Polish, Russian.
  • Brand-safe targeting:
    • Multiple redundant systems utilizing proprietary and 3rd-party technology to understand the context of Scribd content.
    • Partnering with Proximic to ensure brand-safe contextual classification.
  • IAB Standard ads:
    • 300x250, 728x90 and 468x60
    • Rich-media, expandables and remarketing
  • Non-standards:
    • 300x600 unit pinned in the right sidebar
    • Video Interstitials
    • Custom ad units up to 679x779 (full-document page)
    • Document page reskins
  • Social outreach:
    • Scribd promoted Tweets, outreach to over 90k Facebook and 78k Scribd user follows
  • Promoted advertorial content:
    • Promoted and targeted content loaded into Scribd user’s reading feeds
  • Sponsored sharing:
    • Brand sharing events and make your message sticky across sharing from Facebook and Twitter to Scribd.