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For an insightful view of the world, there’s no paper like The New York Times. For more than 150 years, Times readers have expected their newspaper to provide the most thorough and uncompromising coverage in the world. The Times has won more Pulitzer prizes than any other news organization and remains No. 1 in overall reach of U.S. opinion leaders.

Source: 2012 U.S. Opinion Leaders Study, Erdos and Morgan

 

Specs

Rates

  • Editorial Calendar 2013

     

    Special Section Issue Date Reservation Close Material Deadline
     
     
    Color B/W
    Color B/W
    Wealth/Personal Finance
    2/12/13
    2/01/13 2/04/13
    2/04/13 2/08/13
    Retirement
    3/13/13
    3/01/13 3/04/13
    3/04/13 3/08/13
    Continuing Education
    3/19/13
    3/08/13 3/11/13
    3/11/13 3/15/13
    Museums
    3/21/13
    2/22/13 2/25/13
    2/25/13 3/01/13
    Your Money
    3/26/13
    3/15/13 3/18/13
    3/18/13 3/22/13
    DealBook
    4/03/13
    3/22/13 3/25/13
    3/25/13 3/29/13
    Energy
    4/25/13
    4/12/13 4/15/13
    4/15/13 4/19/13
    Business Travel
    5/01/13
    4/19/13 4/22/13
    4/22/13 4/26/13
    Retirement
    5/15/13
    5/03/13 5/06/13
    5/06/13 5/10/13
    Big Data (Bits)
    6/20/13
    6/7/13 6/10/13
    6/10/13 6/14/13
    Retirement
    9/10/13
    8/30/13 9/03/13
    9/03/13 9/06/13
    Cars
    10/04/13
    9/20/13 9/23/13
    9/23/13 9/27/13
    Energy
    10/09/13
    9/27/13 9/30/13
    9/30/13 10/04/13
    Wealth/Personal Finance
    10/23/13
    10/11/13 10/14/13
    10/14/13 10/18/13
    Fine Arts & Exhibitions
    10/27/13
    10/04/13 10/09/13
    10/09/13 10/17/13
    Giving
    11/08/13
    10/21/13 10/25/13
    10/25/13 11/06/13
    DealBook (subject to change)
    11/13/13
    11/01/13 11/04/13
    11/04/13 11/08/13
    Your Money
    11/20/13
    11/08/13 11/11/13
    11/11/13 11/15/13

     

  • Newspaper Section Descriptions

    Main News

    Extensive coverage of the leading events and issues of the day, global and national. Features the editorial page and Op-Ed articles contributed by leaders in every field. Daily.


    Business Day

    Exclusive business reporting and a different focus daily: media and marketing Monday, business travel Tuesday, commercial real estate Wednesday, technology Thursday, law and venture capital Friday, and personal business Saturday. Monday-Saturday.


    The Arts

    Features reviews, artist profiles, industry updates on film, theater, television, music, books, dance and more. Monday-Thursday.


    Sports

    Focuses on New York teams and events and delivers full reports and compelling columns on all the big games, big issues and big personalities nationwide and around the world. Daily.


    Science Times

    Written for readers with an interest in health, climate and all matters of science from astronomy to zoology. Tuesday.


    Dining

    Exceptional recipes, kitchen product features, cookbook reviews, Mark Bittman’s "The Minimalist" column, wine tasting and, of course, Sam Sifton’s restaurant reviews and the "$25 and Under" guide to fine dining on a budget. Wednesday.


    Home

    Showcases engrossing articles on architecture, design, furnishings, gardening, home improvement and real estate, as well as expert advice on living comfortably, stylishly and affordably. Thursday.


    ThursdayStyles

    Covers every aspect of stylish living. From unique shopping experiences in New York and beyond, to noteworthy skincare treatments and trends, to product reviews for every aspect of your life, this section provides all the insight you need to live life to the fullest. Thursday.


    Weekend Arts

    Spotlights the openings of major shows, films, art exhibitions and activities for children. Features "The Listings," with capsule reviews of current film, theater, music, dance, art, and more. Friday.


    Arts & Leisure

    The Sunday Times section that defines the cultural scene — the men and women at its forefront, what's coming soon.


    Travel

    Offers expert advice for destinations around the world and provides tips on everything from hotels to restaurants to vacation deals. Includes the popular Practical Traveler and 36 Hours columns.


    Book Review

    Shaping reading lists for generations. Compelling reviews and, of course, the expanded best sellers lists.


    Sunday Review

    Features a wrap-up of the past week's events and articles with fresh perspectives on the news. Also includes an expansive list of employment opportunities in health care and education.


    Sunday Business

    Focuses on the global business arena, the markets and personal finance. Includes the Help Wanted listings and display ads of Job Market.


    SundayStyles

    SundayStyles invites readers into the world of fashion, shopping, weddings and celebrations, and chic destinations — a true cultural diary of New York City and the world beyond.


    Real Estate

    The premier destination for property seekers throughout the country, this section provides comprehensive listings and examines the trends affecting real estate in New York and across the country.


    Metropolitan

    Readers in the tri-state area receive the Metropolitan Section. Zoned five ways — The City, Connecticut, Long Island, New Jersey and Westchester — this section contains news and information of local interest.


  • Special News Sections Descriptions

    Business Travel

    Addresses a broad range of issues and provides key information to help business travelers best navigate the constantly changing industry, including coverage of airlines, hotels, meeting facilities, technologies and beyond.


    Cars

    Find out what truly drives America — from the best-selling models to the latest automotive innovations.


    Continuing Education

    Explores who is going back school to obtain new insights and degrees — for business and pleasure.


    DealBook

    Provides analysis and insight on mergers & acquisitions, IPOs, venture capital and more.


    Energy

    Sheds light on how businesses and consumers are responding to the scarcity of fossil fuels, defining what it means to be energy-conscious and implementing sustainable business practices to enhance profits, long-term growth and a healthier environment.


    Giving

    With articles on private and corporate foundations, charitable institutions and individual recipients of generosity, the section reviews current trends and discussions that serve as an annual report on American philanthropy.


    Museums

    Provides in-depth coverage on the most important issues and trends in the art world.


    Personal Tech

    Reports on the latest and greatest in technological trends and gadgets.


    Retirement

    Broaches the issue of when to retire and provides strategy and expert opinions on topics ranging from 401ks, to long-term care Insurance, to sabbaticals.


    Wealth/Personal Finance

    Provides tips on personal investing, building and sustaining family wealth and the art of collecting and connoisseurship.


    Your Money

    Focuses on personal finance and provides tips for improving financial well-being.


  • Audience

      New York Times Newspaper Overview  
    Audience   4,881,000
         
    Demographics Male 52%
      Female 48%
      Median Age 52
      Median HHI $94,572
      College+ 60%
      Professional/Managerial 40%
      C-Suite/Top Management 11%


    Source: MRI Fall 2012, Based on net Weekday/Sunday readership