Top Gear is far more than a UK motoring show. Its global appeal comes from a unique mix of mates, motors and mucking about. This witty, irreverent entertainment powerhouse appeals to women almost as much as it does to men – and aligns Top Gear advertising partners with values that resonate across markets and audiences.
In addition to the success of the UK show, there are now local versions for the USA, China and Korea, with the USA show reaching 36 million in its first ever US season1.
The Top Gear brand extends across multiple consumer touch points and markets, creating a unique opportunity to reach a large and highly engaged audience via our branded products and platforms.
All sources: Top Gear Team, September 2012