• Popularity - With 11 million unique users generating 101 million page views every month, bbc.com ranks as the number one international news site in Asia
• Number one in PAX - bbc.com ranks number one in PAX among top-earning Asians, high net worth Asians, corporate executives and luxury goods owners
• Strongest growth - the BBC receives the fastest growth in reaching Asian top managers via mobile news content quarter to quarter than any other TV or print-based news broadcaster
• bbc.com mobile averages 20 million page views in Asia-Pacific every month
• The BBC News App averages 39 million page views in Asia-Pacific every month
• Users of BBC's mobile site and the BBC News App are on the rise

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• Average age: 42
• Male/female: 56% / 44%
• Affluent: $5.3 billion total household income per month
• Influential: 40% more likely to be Business Decision-Makers
• Engaged: Total hours spent on bbc.com in the past month - 7.5 million hours
• Information hungry: 92% value exploration and discovery
• Frequent travellers: 30% took more than three flights last year
• Luxury spenders: Over 60% have bought at least one luxury item (US$500+) in the past year
• Motor enthusiasts: Own 354,476 cars
• Early adopters: 56% are technologically minded. 68% own a smartphone
• Love sports: 81% more likely than the regional average (76%) to visit one or more sporting events each year.

¹ Omniture Discover, Asia-Pacific, Q4 (October-December) 2012

² comScore Media Metrix, Asia Pacific, December 2012

³ PAX 10 Markets (excluding Tokyo), Q4 2011 - Q3 2012. All respondents (603,652 / 1,149). BBC digital users based on monthly visits via web or mobile

⁴ Omniture Discover, Asia-Pacific, December 2012.