• BBC World News is available in 63.1 million households in Asia-Pacific².
• 18% affluent viewers in Asia watch BBC World News every month. 61% of these watch the channel every week and 22% view daily¹

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• Average age: 43
• Male/female: 52% / 48%
• Affluent: US$12 billion total income per month
• Influential: Reaches 33% of Asia-Pacific's Business Decision-Makers
• Engaged: Total hours viewed BBC World News in past seven days – 1.6 million hours
• Information hungry: 91% value exploration and discovery³
• Frequent travellers: 26% of BBC World News viewers took more than three international flights last year
• Motor enthusiasts: 1.36 million cars owned
• Early adopters: 60% are technologically minded. 67% of BBC World News viewers own a smartphone⁵
• Love sports: 83% more likely to visit one or more sporting events each year (9% higher then regional average)⁶

¹ PAX 10 Markets (excluding Tokyo), Q1 2012 - Q4 2012. All respondents (10,021,000 / 18,366). Monthly channel reach %. Top income earners: personal monthly income greater than $10k (341,672 / 886)

² BBC Distribution Report, March 2013

³ Agreed to either "It is important to have an international perspective" or "I pride myself on being well informed and up-to-datse" or "I am interested in exploring more about the culture of other countries".

⁴ One of : designer clothes and leather goods over $500, designer accessories and footwear over $500, jewellery over $500 or luxury watch over $500.

⁵ Agreed to either "I'm often one of the first to buy a new product/gadget" of "Keeping up with modern technology is a key to my success".

⁶ All activities have been carried out in the last 12 months.

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