WPD Ad Specs Report

Sites:

www.washingtonpost.com
www.slate.com
www.theroot.com

Ad Types:

Standard Ads
Feature Bars, Tiles And Misc.
Intrusive Ads
Mobile
Email
Videos

Standard Ads

Properties	Ad Type	Size (pixels)	Expanding Size	File Size	Animation	Third Party	Notes	Submission Deadline
wp slate	Big Box IMU (Medium Rectangle)	300x250; 336x280	610x250; 606x280	40k	Yes	Yes	Must expand left	3 days; 5 days for expanding
	Big Box IMU (Medium Rectangle)	300x250; 336x280	610x250; 606x280	40k	Yes	Yes	Must expand left.	3 days; 5 days for expanding
theroot	Big Box IMU (Medium Rectangle)	300x250; 336x280	N/A	40k	Yes	Yes		3 days
theroot	Half Page Ad IMU	300x600; 336x600; 336x850	N/A	50k	Yes	Yes		3 days
	Half Page Ad IMU	300x600; 336x850	N/A	50k	Yes	Yes		3 days
wp slate	Half Page Ad IMU	300x600; 336x600; 336x850	500x850	50k	Yes	Yes	Must expand left	3 days; 5 days for expanding
wp slate	Leaderboard IMU	728x90	728x360	40k	Yes	Yes	Must expand Down	3 days; 5 days for expanding
	Leaderboard IMU	728x90	728x360	40k	Yes	Yes	Must expand down	3 days; 5 days for expanding
theroot	Leaderboard IMU	728x90	N/A	40k	Yes	Yes		3 days
wp slate theroot	Skyscraper IMU	120x600; 120x800; 160x600	360x600; 360x800; 360x600	40k	Yes	Yes	Must expand left.	3 days
	Skyscraper IMU	120x600; 160x600	360x600	40k	Yes	Yes	Must expand left	3 days
	Skyscraper IMU	160x600	360x600	40k	Yes	Yes	Must expand left	3 days
wp theroot	Super Leaderboard	900x90	N/A	40k	Yes	Yes		3 days
No sites are selected. Please select at least one of our sites on the menu at left.
No ad types are available for the sites selected.

Feature Bars, Tiles And Misc.

Properties	Ad Type	Size (pixels)	Expanding Size	File Size	Animation	Third Party	Notes	Submission Deadline
theroot	Anchor Tile	234x60	N/A	10k	No	Yes		3 days
wp	Article Level Tiffany Tile	200x60	N/A	10k	Yes	Yes	15 sec animation; 1 loop	3 days
wp	Article Tools Tile	180x31	N/A	5k	No	Yes	No Rich Media	3 days
wp	Arts & Living Integrated Text Ad	88x31 (optional)	N/A	5k	No	Yes	88x31 with 3 lines of text or text only (15 characters per line)	3 days
	Bottom Tile IMU (Half Banner)	234x60	468x60	5k	Yes	Yes	Can expand Up or Down	3 days; 5 days for expanding
	Calendar Sponsorship + Textlink	285x29	N/A	5k	Yes	Yes	3 lines text, 40 characters per lin	3 days
wp	Cars Platinum Tile	336x35	N/A	5k	No	Yes		3 days
wp	Cars TAP Tile	234x60	N/A	5k	No	Yes		3 days
wp	Cars TGP Tile	234x60	N/A	5k	No	Yes		3 days
wp	Edit Box Homepage Tile	88x31	N/A	5k	No	Yes		3 days
	Editorial Sponsorship Tile	600x60	N/A	15k	Yes	Yes		3 days
wp	Feature Bar	446x33	N/A	5k	No	Yes		3 days
wp	Featured Employer MicroTile	122x19	N/A	5k	No	Yes		3 days
wp	Homepage Lower Travel Tile (4)	336x60	N/A	5k	No	Yes		3 days
wp	Homepage Markets Tile	88x31	N/A	5k	No	Yes		3 days
slate	Homepage Sweet Spot Tile	264x90	N/A	10k	Yes	Yes	7 sec animation; 1 loop	3 days
wp theroot	Homepage Tiffany Tile	200x60	N/A	10k	Yes	Yes	7 sec animation; 1 loop	3 days
slate	Homepage Tile IMU (Button 1)	120x90	N/A	10k	No	Yes		3 days
theroot	Homepage Top Right Tile	336x90	N/A	10k	Yes	Yes
wp	Homepage Travel Tile	336x60	N/A	5k	No	Yes		3 days
slate	Insider/Print This logo	446x33	N/A	5k	No	Yes		3 days
slate	Left Rail Tile IMU (Vertical Banner)	120x240	N/A	10k	No	Yes		3 days
	Local Article Sponsor IMU (Vertical Banner)	120x240	N/A	10k	Yes	Yes		3 days
wp	Local Events Tile (Jobs)	150x60	N/A	5k	No	Yes		3 days
wp	Market News Tile (article level)	88x31; 120x30	N/A	5k	No	Yes		3 days
	Middle Tile IMU (Half Banner)	234x60	468x60	5k	Yes	Yes	Can expand Up or Down	3 days; 5 days for expanding
	Middle Tile IMU (Half Banner)	234x60	234x120	5k	Yes	Yes	Must expand Right	3 days; 5 days for expanding
	Mini Feature Bar	251x87	N/A	5k	No	Yes		3 days
wp	Real Estate Buy/Sell Tile	180x20	N/A	5k	No	Yes		3 days
wp	Real Estate mini Feature Bar	260x30	N/A	5k	No	Yes		3 days
wp	Real Estate Search Tile	336x35	N/A	5k	No	Yes		3 days
wp	Real Estate Section Front Tile	336x35	N/A	5k	No	Yes		3 days
wp	Recipe Database Tile	228x60	N/A	5k	No	Yes		3 days
	Rectagle IMU	180x150	300x150	10k	Yes	Yes	Must expand Left	3 days; 5 days for expanding
wp	Social Networking Tile	180x31	N/A	5k	No	Yes	No Rich Media	3 days
wp	Sponsor Logo IMU (Micro Bar)	88x31	N/A	5k	No	Yes		3 days
	Sports/Breaking News Sponsor	285x29	N/A	5k	Yes	Yes		3 days
wp	Textlinks (Homepage & Article Level)	N/A	N/A	N/A	N/A	No	50 characters total	3 days
slate	Textlinks (Homepage & Article Level)	N/A	N/A	N/A	N/A	No	45 characters total	3 days
	Tile IMU (Half Banner)	234x60	N/A	5k	Yes	Yes		3 days
slate	Tools Tile IMU (Button 2)	120x30	N/A	10k	No	Yes		3 days
	Top Tile IMU (Half Banner)	234x60	468x60	5k	Yes	Yes	Can expand Up or Down	3 days; 5 days for expanding
	Top Tile IMU (Half Banner)	234x60	234x120	5k	Yes	Yes	Must expand Right	3 days; 5 days for expanding
wp	Traffic Cam Ad	88x31	N/A	5k	No	Yes		3 days
	Travel Marketplace Textlink	N/A	N/A	N/A	N/A	No	75 characters total	3 days
	Travel marketplace Tile IMU (Button 2)	120x60	N/A	5k	No	No		3 days
No sites are selected. Please select at least one of our sites on the menu at left.
No ad types are available for the sites selected.

Intrusive Ads

Properties	Ad Type	Size (pixels)	Expanding Size	File Size	Animation	Third Party	Notes	Submission Deadline
wp slate	Floating and Overlay Ads	Varies	N/A	40k	Yes	Yes	7 sec animation on homepage; 15 sec animation on internal pages	5 days
wp slate theroot	Full Page Takeover (interstitial)	760x425	N/A	40k	Yes	No	7 sec animation on homepage; up to 15 sec animation on internal pages.	5 days
wp	Homepage "Skin"	Custom	N/A	100k	No	No	Please See Skin Guidelines for Specific requirements	10 days
slate	Homepage "Skin"	Custom	N/A	100k	No	No	Please See Skin Guidelines for Specific requirements	10 days
theroot	Homepage "Skin"	Custom	N/A	100k	No	No	Please See Skin Guidelines for Specific requirements	11 days
wp slate	Peelback - 3rd Party	Custom	Custom	Main creative 5k; Fold over creative 100k	Yes	Yes	30 sec max animation; Ability to accept 3rd party creative based on testing.	5 days
wp slate	Peelback - In-House	100x100	500x500	Main creative 5k; Fold over creative 100k	No	No	Must be created by Internal Design and Production teams.	10 days
wp slate	Pushdown	970x66	970x418 - Must Expand Down	50k	Yes	Yes	Must Expand Down. Please see Guidelines for details	7 days
wp slate	Sidecar	700x250 or 700x850	N/A	50k	Yes	Yes	After the standard big box/halfpage Is initiated by the user, the entire page scrolls to the left revealing a microsite in the wings. This microsite can include flash animation, video, etc. 7 sec animation on homepage; 15 sec animation on internal pages. Max of 2 tracking pixels and 2 click commands per execution	3 weeks
wp	Survey Ads	N/A	N/A	N/A	No	Yes	Must use washingtonpost.com Survey Pop-Up; Frequency capped 1 per user for duration of survey.	5 days
No sites are selected. Please select at least one of our sites on the menu at left.
No ad types are available for the sites selected.

Mobile

Properties	Ad Type	Size (pixels)	Expanding Size	File Size	Animation	Third Party	Notes	Submission Deadline
wp theroot	iPad App Banner	1024x90 (landscape) 768x90 (portrait)	1024x768 (landscape) 768x1024 (portrait)	100K Max; Expanded - 2MB Max	30 seconds max	Rich Media from DFP certified vendors is accepted	Creative must be optimized for mobile - HTML5 or static .jpg, .png or .gif accepted. For best results, it's recommended creative clicks through to a mobile optimized page or site. Expansion is tap to expand only. Close button in upper right corner. Rich media may require additional lead times for testing.	Static banner - 5 business days; HTML5 and 3rd party tags - 14 business days
slate	iPad App Banner	1000x90 (landscape) 728x90 (portrait)	1000x768 (landscape) 728x1024 (portrait)	100K Max; Expanded - 2MB Max	30 seconds max	Rich Media from DFP certified vendors is accepted	Creative must be optimized for mobile - HTML5 or static .jpg, .png or .gif accepted. For best results, it's recommended creative clicks through to a mobile optimized page or site. Expansion is tap to expand only. Close button in upper right corner. Rich media may require additional lead times for testing.	Static banner - 5 business days; HTML5 and 3rd party tags - 14 business days
wp slate theroot	Mobile Pre-Roll	640x360, 640x480 or custom ratio. Companion ad - 300x250		2MB	15 seconds; 30 seconds	Site served with 1x1 pixel/click tracker only	Video file mov. Companion ad - static image (gif, jpg, png)	5 business days
wp slate theroot	Mobile Web (mWeb)	320x50	320x480	15k; Expanded-35k initial load; expand -2MB Max	30 seconds max	Rich Media from DFP certified vendors is accepted	Creative must be optimized for mobile - HTML5 or static .jpg, .png or .gif accepted. For best results, it's recommended creative clicks through to a mobile optimized page or site. Expansion is tap to expand only. Close button in upper right corner. Rich media may require additional lead times for testing.	Static banner - 5 business days; HTML5 and 3rd party tags - 14 business days
wp slate theroot	Smart Phone App (iPhone and Android)	320x50	320x480	15k; Expanded-35k initial load; expand -2MB Max	30 seconds max	Rich Media from DFP certified vendors is accepted	Creative must be optimized for mobile - HTML5 or static .jpg, .png or .gif accepted. For best results, it's recommended creative clicks through to a mobile optimized page or site. Expansion is tap to expand only. Close button in upper right corner. Rich media may require additional lead times for testing.	Static banner - 5 business days; HTML5 and 3rd party tags - 14 business days
wp slate theroot	Tablet Web Browsers	728x90; 300x250; 336x850; 300x600		50KB	30 seconds max	Rich Media from DFP certified vendors is accepted	No flash files . Custom unit must be built in HTML5 to fully function cross-platform.	5 business days
No sites are selected. Please select at least one of our sites on the menu at left.
No ad types are available for the sites selected.

Email

Properties	Ad Type	Size (pixels)	Expanding Size	File Size	Animation	Third Party	Notes	Submission Deadline
wp	Advertiser Opt-In Dedicated Email	600x600 max	N/A	N/A	No	No	See Email Guidelines	5 days
wp slate theroot	Big Box IMU IN EMAIL (Medium Rectangle)	300x250	N/A	40k	Yes	No	Must be JPG or GIF. NO FLASH	3 days
wp	DC Scout Advertiser Dedicated Email	custom	N/A	N/A	No	No	Details available upon request	5 days
slate theroot	Leaderboard IMU IN EMAIL	728x90	N/A	40k	Yes	No	Must be JPG or GIF. NO FLASH	3 days
	Skyscraper IMU IN EMAIL (Medium Rectangle)	160x600	N/A	40k	Yes	No	Must be JPG or GIF. NO FLASH	3 days
No sites are selected. Please select at least one of our sites on the menu at left.
No ad types are available for the sites selected.

Videos

Properties	Ad Type	Size (pixels)	Expanding Size	File Size	Animation	Third Party	Notes	Submission Deadline
wp slate theroot	On-Site Pre-Roll	640x480 (4:3) or 640x360 (16:9)	N/A	1 M	FLA	Yes	See Video Pre-Roll Advertising Specs and Guidelines	5 days
wp slate theroot	On-Site Pre-Roll Companion Unit	300x250	N/A	30k	JPG ONLY	Yes	See Video Pre-Roll Advertising Specs and Guidelines	5 days
wp slate theroot	Video In Unit	Must meet Standard Unit Specs	N/A	50k	Yes	Yes	True streaming progressive download; 2 mgs max	5 days
No sites are selected. Please select at least one of our sites on the menu at left.
No ad types are available for the sites selected.

3rd Party Advertising

All 3^rd Party Served Ads must be tested prior to the campaign start; To ensure that your campaign beings on schedule please submit tags as early as possible.

Washington Post Digital has relationships with the following vendors, however we do not accept all products from these vendors.

Dart Motif
Atlas DMT
CheckM8
PointRoll
Eyeblaster
Untied Virtuatlitus
Unicast
Klimart
Eyewonder
Commflash
Interpolls
Rovion

Use of 3^rd Party Vendors not on the above list will require an additional five days of testing

Terms and Conditions

Washington Post Digital ("WPD") reserves the right to edit, revise, or reject any listing, advertisement or other content (collectively "advertising" or "advertisement") for any reason.
Neither WPD nor its parent company nor its affiliates shall have any liability whatsoever by reason of error for which they may be responsible in any advertisement beyond liability to give the advertiser or advertising agency credit for so much of the space occupied by the advertisement as is materially affected by the error; and its obligation to give such credit shall not apply unless it is notified of the inaccuracy within 48 hours following the posting error.
WPD does not guarantee any given level of circulation, distribution, reach or readership for an advertisement.
The advertiser and advertising agency jointly and severally assume liability for all content (including text representation, illustrations, updates and links to other internet content) of advertisements published and also assumes responsibility for any claims arising there from made against WPD or its affiliates, including WPD, including all costs associated with defending any such claim.
All advertising copy that may be mistaken by a reader as news, feature or other non-advertising materials must be clearly marked "advertisement".
All positions are at the option of WPD. In no event will adjustments, reinstatements or refunds be made because of the position in which an advertisement has been published. WPD will seek to comply with position requests and other stipulations that appear on insertion orders but cannot guarantee that they will be followed. Payment of a premium position fee does not guarantee positioning. In the event that WPD is unable to provide the requested positioning, the premium position fee will be refunded. Customer service representatives and sales representatives are not authorized to modify this provision or to guarantee positioning. Misclassification of advertising is not permitted.
WPD shall be under no liability for its failure for any cause to publish an advertisement.
Advertiser understands and agrees that WPD shall be the exclusive owner of any and all right, title, and interest including copyright in and to any works of authorship, derivative works, adaptations, inventions or other intellectual property generated by WPD, its employees or agents pursuant to this agreement, and any advertising and-or promotional materials relating thereto. Advertiser retains ownership of all advertising in the form delivered to WPD, and any existing trade and service marks of advertiser.
Advertiser grants to WPD the worldwide royalty-free right to redistribute, sublicense, and otherwise distribute the advertising to any third party in any medium whatsoever.
The advertiser or advertising agency shall pay the production cost of advertising created WPD but not used. Charges for changes (not corrections) from original layout and copy will be based on current production rates.
WPD will not be responsible for errors appearing in advertisements which are placed after deadline or for errors due to late delivery of material from the advertiser or advertising agency or from a third party designated by the advertiser or advertising agency as a source for material to be published.
Cancellations, corrections, changes of advertising dates and/or changes of advertising content must conform to published deadlines and must be submitted in writing. If an advertiser/agency cancels a contract before all impressions are served, WPD reserves the right to recalculate the rate (CPMs) based on the amount of impressions that actually ran utilizing WPD's rate card that was in existence at the time the contract was signed. The advertiser/agency shall be billed and pay the calculated difference.
Cancellations, corrections, changes of advertising dates and/or changes of advertising content cannot be guaranteed between the time the order is placed and the initial publication.
WPD does not assume any liability for the return of any material in any medium in connection with advertising unless a specific written request is received to hold such material for a period not exceeding seven (7) days.
On advertising where credit is allowed by WPD in its sole discretion, monthly accounts are due and payable, on or before the fifteenth (15th) day of the month following publication, and in the case of weekly accounts, payments are due and payable net fourteen (14) days from the statement date. If any credit card transaction is not approved for any reason, such account shall be deemed delinquent. When any part of an account for advertising becomes delinquent, then the entire amount owed shall become due and payable and The Washington Post Company may refuse to publish any advertising. In this event, the advertiser or advertising agency shall pay for advertising according to the rate earned at the time of the delinquency.
Extension of credit to an advertising agency is based on the agency's acceptance of the sole liability for all advertising placed by the agency and billed to its account. No endorsement, statement of disclaimer on any order, check or letter shall act as an accord or satisfaction, or as a waiver of this condition unless and until it is accepted by WPD by a separate written agreement signed by a duly authorized representative of WPD. In the event of nonpayment of any agency account, prior to referring such account for third party collections, WPD reserves the right to contact the agency's client(s), as disclosed principal(s), for payment. If the outstanding balance is still not satisfied, WPD may proceed with collections against both the agency and its client(s). No such action on the part of WPD shall relieve the agency of liability for the debt.
There will be a $25.00 charge for any check not honored by the bank. Returned checks must be replaced with certified /cashier/wire transfer funds within 48 hours of notification. WPD reserves the right to withhold further advertising pending receipt of replacement funds.
In the event an account is referred to a third party for collection, advertiser and advertising agency agree to pay all collection fees including attorneys' fees and court costs incurred to effect collection.
Incorrect rates on orders that do not correspond to current rates will be regarded as clerical errors and the advertising will be published and charged at the applicable rates in effect at time of publication.
Orders are accepted by WPD subject to the foregoing terms and conditions. Terms, conditions, rates or agreements not set forth herein or in then current rate schedules are not binding. Customer service representatives and sales representatives are not authorized to modify any of these terms and conditions. Any modification of these terms and conditions is effective only if set forth in a separate written agreement signed by a duly authorized representative of WPD. WPD is not bound by any promises or representations made by its sales representatives unless set forth in writing and signed by an officer of WPD.
WPD shall not be liable to the advertiser for any technical malfunction, computer error or loss of data or other injury, damage or disruption to advertisements or web sites or the service.
All advertisements displayed or used on any of WPD? properties or websites, associated with any of WPD? brands or given to WPD for use in any advertising campaign shall not cause any damage to the computers, servers, software or any other technology of our end users. Further, Advertiser agrees that it shall not post, transmit or make available, in any way, any software, technology, program or other material which contains a computer virus, trojan horse, timebomb, worm or other technology or software causing damage to an end users computer. Notwithstanding the foregoing, WPD has no obligation to detect the presence of any computer virus, trojan horse, timebomb, worm or other technology or software causing damage to an end users computer in any item received from Advertiser.
These Terms and Conditions supersede any terms contained in any Insertion Orders, even if signed by a representative of WPD.

In-House Design Process

WPD is happy to be able to offer complimentary design services for its display advertising clients. In order to optimize the experience, we ask clients to follow the following process.

Work with your WPD account manager to scope the creative that is needed. They will need the following information:

If WPD is creating the ad(s) from scratch, please submit the following to your account manager:

Desired ad sizes and formats
Specific colors
Logos
Copy or headlines
Particular stock photography or artwork that may need to be purchased

If you will be supplying art, make sure the files in one of the following formats and is editable

.psd (layered files)
.eps (vector preferably when supplying logos)
.pdfs are ok
.jpg/tifs if they are at least 150 dpi
if resizing an existing flash file please provide an .fla file
All desired copy and fonts

Initial concept for standard jobs generally takes five business days, after which the first round creative will be submitted to the account manager to share with the client. Non-standard jobs will take longer, and can be sized upon submission.
We will execute two rounds of revisions for each client job.We restrict revisions to two per job in order to optimize the experience for all of our clients.
Turn around time for revision is 1-2 days.
Please let your account manager know when the job has been approved so that we can launch your campaign in a timely manner.

Flash Ads

WPD can serve Flash through third party redirects.
WPD accepts Flash 8.0 or greater.
WPD accepts AS2 and AS3 coded Flash ads.
A back-up image must be trafficked along with the file for those users unable to see the Flash creative.
Invisible buttons must be placed on the topmost layer of the file.
Buttons placed on layers below the invisible buttons will not display will not respond to mouse interaction.
Please make sure that there are no spaces in the name of the file.
Ads which load additional files should load these files from absolute URLs (i.e., http://www., etc.) and should meet WPD polite load specs.
The Flash Frame Rate must be less than 24 frames per second; frame rate of twelve frames per second is preferred.

Submission Guidelines:

If sending Flash creative itself, the following information must be sent to WPD:

SWF file,
FLA file,
Any relevant .as files used,
Copies of fonts used in the FLA file,
Back-up image,
The background color of the creative,
The version of flash that a user must have in order to see the flash creative,
An indication that the clickTag method has been used,
To ensure that the Flash Ad will layer correctly with other elements on the page make sure that the wmode parameter is set to either "opaque" or "transparent".

Guidelines: For the ad to be made clickable, clickTag code (shown below) should be attached to an invisible button.
The invisible button (a button that contains only a hit state) should be the same size as the ad unit and placed on the topmost layer of the Flash file.
The clickTag code (displayed below) allows Doubleclick to track the clicks for the ads. It must read EXACTLY as shown below (no additional punctuation, quotes, etc.):

AS3

function changePage(url:*, window:String = "_blank"):void {

var req:URLRequest = url is String ? new URLRequest(url) : url;

if (!ExternalInterface.available) {

navigateToURL(req, window);

} else {

var strUserAgent:String = String(ExternalInterface.call('function() {return navigator.userAgent;}')).toLowerCase();

if (strUserAgent.indexOf("firefox") != -1 || (strUserAgent.indexOf("msie") != -1 && uint(strUserAgent.substr(strUserAgent.indexOf("msie") + 5, 3)) >= 6)) {

ExternalInterface.call("window.open", req.url, window);

} else {

navigateToURL(req, window);

}

}

}

//Where instance_name should be replaced with the instance name of the clickable object

instance_name.addEventListener(MouseEvent.CLICK, function(e){changePage(root.loaderInfo.parameters.clickTag)});

AS2

on (release, releaseOutside) {

getURL(_root.clickTag, "_blank");

}

Submissions

Please take note of Submission Deadline for your specific Ad Unit creative or 3rd Party Ad Tag. These deadlines are set in order to ensure your campaign begins on schedule.

If using a 3rd Party vendor that WPD does not currently have a relationship with, an additional five business days are required for set-up and testing.

Please discuss lead time with your Account Manager and be aware that delays in asset submission may cause a delay in the start of your campaign.

Standard Ads

All advertising content must be clearly differentiated from editorial content.
WPNI reserves the right to reject any ads that are disparaging to WPNI or have potential for user confusion.
For all WP and Slate properties, ads that employ an invisible overlay must also gray out editorial content.
All public policy, advocacy, political or candidate advertising must include a "Paid for by ___" label on all frames of the ad. It must be clear who placed the ad.
Public policy, advocacy, political or candidate advertising cannot receive roadblocks (100% ad ownership of a page or section). WPNI only allows up to a 50% share of voice for political advertising.
Public policy, advocacy, political or candidate advertising paid for language must be a minimum point size of 9pt. if shown in all caps
Public policy, advocacy, political or candidate advertising paid for language must be a minimum point size of 10pt. if shown in upper and lower case.

Creative Guidelines

WPD accepts GIF, JPEG, Rich Media and Third Party Served ads. Ads in washingtonpost.com e-mail newsletters cannot use rich media.
30-second maximum for all animation.
Creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content.
Any sound must be user-initiated and is defined as a click based interaction rather than a mouseover or rollover. All ads must be clearly labeled with "Play" and "Stop" controls.
Up to 100K in polite download is allowed. Polite download is the portion of the ad that loads once content loads. Up to 3 additional polite downloads of up to 50K each may be initiated after a user moves their cursor over or clicks on the ad.
The Flash Frame Rate must be less than 24 frames per second; frame rate of twelve frames per second is preferred.

Expanding Ad Guidelines

Non user-initiated expanding ads are accepted on a case-by-case basis and if accepted are frequency capped at one per user per 24 hours.
All Expanding ads that auto-expand or expand on click must have a PROMINENT "CLOSE X" button, not less than 10-pt type, clearly visible to users at all times.
Roll-over initiated expanding ads must include language to indicate functionality, such as "roll over to expand". Expanded portion MUST automatically close when the user's cursor moves off the ad and include language to indicate functionality, such as "roll-off to close".
All Expanding ads will be tested by WPD, any browsers or operating systems where the technology causes system instability will be excluded.

Feature Bar, Tiles & Misc. Ads

All advertising content must be clearly differentiated from editorial content.
WPNI reserves the right to reject any ads that are disparaging to WPNI or have potential for user confusion.
For all WP and Slate properties, ads that employ an invisible overlay must also gray out editorial content.
All public policy, advocacy, political or candidate advertising must include a "Paid for by ___" label on all frames of the ad. It must be clear who placed the ad.
Public policy, advocacy, political or candidate advertising cannot receive roadblocks (100% ad ownership of a page or section). WPNI only allows up to a 50% share of voice for political advertising.
Public policy, advocacy, political or candidate advertising paid for language must be a minimum point size of 9pt. if shown in all caps
Public policy, advocacy, political or candidate advertising paid for language must be a minimum point size of 10pt. if shown in upper and lower case.

Creative Guidelines

WPD accepts GIF, JPEG, Rich Media and Third Party Served ads. Ads in washingtonpost.com e-mail newsletters cannot use rich media.

30-second maximum for all animation.
Creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content.
Any sound must be user-initiated and is defined as a click based interaction rather than a mouseover or rollover. All ads must be clearly labeled with "Play" and "Stop" controls.
The Flash frame rate must be less than 18 frames per second; frame rate of twelve frames per second is preferred.

Floating Ads

Non-user initiated floating ads must close within 15 seconds unless on the homepage.
Homepage floating ads must close within 7 seconds.
Resolving unit must adhere to standard unit specs.
All Floating ads are frequency capped at 1 user per 24 hours.
All floating ads must have a PROMINENT "CLOSE X " button on an opaque background, not less than 10-pt type, in the upper right hand corner of the floating portion of the ad.
All Expanding ads will be tested by WPD, any browsers or operating systems where the technology causes system instability will be excluded.

Pushdown

Auto-expand frequency capped 1 per 24 hours
Auto-expand animation length: 7 seconds
Additional expansion on click--not roll-over
Must contain clear close button in top right corner of expanded unit
To ensure correct layering with navigation, please keep z-index settings at 998 and below
Initial file size of 50k
On user interaction, we allow 50k of additional load
Seven business days lead time

Washington Post Pushdown Template

To use The Washington Post's pushdown template, please provide the following:

Two .swf files (collapsed creative and expanded creative) and a backup image.
Each .swf file must be able to call a JavaScript function to expand/collapse the creative. Please see coding examples below.

JavaScript function to expand the pushdown:

wpAd.flashPushdown.open();

JavaScript function to collapse the pushdown:

wpAd.flashPushdown.close();

Example AS3 code to expand the pushdown:

//expand the pushdown
if(ExternalInterface.available){
ExternalInterface.call('wpAd.flashPushdown.open');
}

Example AS3 code to collapse the pushdown:

//collapse the pushdown
if(ExternalInterface.available){
ExternalInterface.call('wpAd.flashPushdown.close');
}

Sidecar

Ad will be click to expand.
Expanded ad can contain up to 1 video.
We can potentially accept multiple videos.
Video must be provided as FLV.
We can accept MPG, WMV, AVI, MPEG, FLV, and MOV formats.
We also accept MP4, M4A, MOV, MP4V, 3GP, and 3G2, that contain H.264 video or HE-AAC v2 encoded audio, or both.
There can be creative skin around/behind video.
The expanded portion is 700px wide.
Users' screen sizes /browser widths vary, thus experience will not be exactly the same for all users.
WPD will be able to provide impressions, overall clicks and click-thru rate.
All other tracking will need to be provided by client in form of tracking pixels/click commands.

Pop-Unders

Pop-Unders can appear in all areas of the site, including homepage however Frequency Caps are required.
Creative cannot contain pop-under logic.
Creative must be hosted by WPD and will have WPD property Title Bar with property name.
The pop-under window will have no menu bar, toolbar, status bar or scroll bars.

Mobile

Rich Media:

We only accept Doubleclick certified 3rd party vendors.

Video/Audio:

We do not accept video and audio in the banners ?the video/audio can be included on the landing page and the client needs to confirm that these are live and working correctly on their landing page.

Intrusive Ads

All advertising content must be clearly differentiated from editorial content.
WPNI reserves the right to reject any ads that are disparaging to WPNI or have potential for user confusion.
For all WP and Slate properties, ads that employ an invisible overlay must also gray out editorial content.
All public policy, advocacy, political or candidate advertising must include a "Paid for by ___" label on all frames of the ad. It must be clear who placed the ad.
Public policy, advocacy, political or candidate advertising cannot receive roadblocks (100% ad ownership of a page or section). WPNI only allows up to a 50% share of voice for political advertising.
Public policy, advocacy, political or candidate advertising paid for language must be a minimum point size of 9pt. if shown in all caps
Public policy, advocacy, political or candidate advertising paid for language must be a minimum point size of 10pt. if shown in upper and lower case.

Creative Guidelines

WPD accepts GIF, JPEG, Rich Media and Third Party Served ads. Ads in washingtonpost.com e-mail newsletters cannot use rich media.

30-second maximum for all animation.
Creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content.
Any sound must be user-initiated and is defined as a click based interaction rather than a mouseover or rollover. All ads must be clearly labeled with "Play" and "Stop" controls.
The Flash frame rate must be less than 18 frames per second; frame rate of twelve frames per second is preferred.

Slider Guidelines

Please read under Slider Ads

Floating Ad Guidelines

Non-user initiated floating ads must close within 15 seconds unless on the homepage.
Homepage floating ads must close within 7 seconds.
Resolving unit must adhere to standard unit specs.
All Floating ads are frequency capped at 1 user per 24 hours.
All floating ads must have a PROMINENT "CLOSE X" button on an opaque background, not less than 10-pt type, in the upper right hand corner of the floating portion of the ad.
All Expanding ads will be tested by WPD, any browsers or operating systems where the technology causes system instability will be excluded.

Pop-Under Ad Guidelines

Pop-Unders can appear in all areas of the site, including homepage however Frequency Caps are required.
Creative cannot contain pop-under logic.
Creative must be hosted by WPD and will have WPD property Title Bar with property name.
The pop-under window will have no menu bar, toolbar, status bar or scroll bars

Full-Page Takeover Ad Guidelines

Full Page Takeover ads are frequency capped at 1 ad per user per 24 hours.
Full Page Takeover ads must close within 15 seconds unless on the homepage.
Homepage floating ads must close within 7 seconds.
Ad background must be opaque and must include approved property Header

Pushdown Guidelines

Auto-expand frequency capped 1 per 24 hours
Auto-expand animation length: 7 seconds
Additional expansion on click ?not roll-over
Must contain close button
To ensure correct layering with navigation, please keep z-index settings at 998 and below
Initial file size of 50k
On user interaction, we allow 50k of additional load
7 business days lead time

Sidecar Guidelines

Ad will be click to expand.
Expanded ad can contain up to 1 video.
We can potentially accept multiple videos.
Video must be provided as FLV.
We can accept MPG, WMV, AVI, MPEG, FLV, and MOV formats.
We also accept MP4, M4A, MOV, MP4V, 3GP, and 3G2, that contain H.264 video or HE-AAC v2 encoded audio, or both.
There can be creative skin around/behind video.
The expanded portion is 700px wide.
Users' screen sizes /browser widths vary, thus experience will not be exactly the same for all users.
WPD will be able to provide impressions, overall clicks and click-thru rate.
All other tracking will need to be provided by client in form of tracking pixels/click commands.

Survey Ad Guidelines

Survey may be offered only once to an individual user during the course of a survey period.
WPD must be notified of all surveys running on the site.
Use of approved Washington Post Survey Pop-up creative is required

Slate Skin Ad Specs

The image must be in JPEG or GIF format.
The maximum size for the creative is 1600x1024.
Note that 992 pixel width content area will be centered covering the creative.
Please provide us with a background color in #RRGGBB, "hexadecimal" format. This color will only be viewable for users with very high screen resolutions who make their brower window larger than 1600x1024. We recommend fading the left, right and bottom edges of your creative to this color as well, but this is not required.
Text is only permitted in 992 x 50 area that will appear above the content area. No text can appear in the "gutters" of the site/creative.
Creative is subject to editorial review, and thus must be submitted 2 weeks (10 business days) before launch to ensure time for revision. Editorial may dictate changes to creative to ensure a good user experience.
Use of Slate's design team to create Skin ads is highly recommended to facilitate editorial approval

WP Homepage Skin Ad Specs

The image must be in JPEG or GIF (Static) format.
The maximum size for the creative is 1600x1024.
Note that 1012 pixel width content area will be centered covering the creative.
Please provide us with a background color in #RRGGBB, "hexadecimal" format. This color will only be viewable for users with very high screen resolutions who make their browser window larger than 1600x1024. We recommend fading the left, right and bottom edges of your creative to this color as well, but this is not required.
Creative is subject to editorial review, and thus must be submitted 2 weeks (10 business days) before launch to ensure time for revision. Editorial may dictate changes to creative to ensure a good user experience.
Use of WP's design team to create Skin ads is highly recommended to facilitate editorial approval.
Text is only permitted in 1012 x 30 area that will appear above the content area. No text can appear in the "gutters" of the site/creative.

The image must be in JPEG or GIF format.
The maximum size for the creative is 1600x1024.
Note that 992 pixel width content area will be centered covering the creative.
Please provide us with a background color in #RRGGBB, "hexadecimal" format. This color will only be viewable for users with very high screen resolutions who make their brower window larger than 1600x1024. We recommend fading the left, right and bottom edges of your creative to this color as well, but this is not required.
Text is only permitted in 992 x 50 area that will appear above the content area. No text can appear in the "gutters" of the site/creative.
Creative is subject to editorial review, and thus must be submitted 2 weeks (10 business days) before launch to ensure time for revision. Editorial may dictate changes to creative to ensure a good user experience.
Use of Slate's design team to create Skin ads is highly recommended to facilitate editorial approval

The image must be in JPEG or GIF (Static) format.
The maximum size for the creative is 1600x1024.
Note that 1012 pixel width content area will be centered covering the creative.
Please provide us with a background color in #RRGGBB, "hexadecimal" format. This color will only be viewable for users with very high screen resolutions who make their browser window larger than 1600x1024. We recommend fading the left, right and bottom edges of your creative to this color as well, but this is not required.
Creative is subject to editorial review, and thus must be submitted 2 weeks (10 business days) before launch to ensure time for revision. Editorial may dictate changes to creative to ensure a good user experience.
Use of WP's design team to create Skin ads is highly recommended to facilitate editorial approval.
Text is only permitted in 1012 x 30 area that will appear above the content area. No text can appear in the "gutters" of the site/creative.

The image must be in JPEG or GIF (Static) format.
The maximum size for the creative is 1600x1024.
Note that 972 pixel width content area will be centered covering the creative.
Please provide us with a background color in #RRGGBB, "hexadecimal" format. This color will only be viewable for users with very high screen resolutions who make their browser window larger than 1600x1024. We recommend fading the left, right and bottom edges of your creative to this color as well, but this is not required.
Creative is subject to editorial review, and thus must be submitted 2 weeks (10 business days) before launch to ensure time for revision. Editorial may dictate changes to creative to ensure a good user experience.
Use of WP's design team to create Skin ads is highly recommended to facilitate editorial approval.
Text is only permitted in 972 x 30 area that will appear above the content area. No text can appear in the "gutters" of the site/creative.

Full-Page Takeover Ads

Full Page Takeover ads are frequency capped at 1 ad per user per 24 hours.
Full Page Takeover ads must close within 15 seconds unless on the homepage.
Homepage floating ads must close within 7 seconds.
Ad background must be opaque and must include approved property Header

Survey Ads

Survey may be offered only once to an individual user during the course of a survey period.
WPD must be notified of all surveys running on the site.
Use of approved Washington Post Survey Pop-up creative is required

Sliders

Download Slider Templates Here

Slider Advertiser Asset Checklist:

Two SWF files: auto and manual versions. See demos and specs below. Must follow attached templates. Please consult step-by-step guide.
Click through URL or click command
Tracking pixel (optional)

Description

The Slider ad expands and pushes the page content rather than expanding over it. The first time a user visits the site the slider creative will ad auto-expand and auto-collapse after seven seconds. In any subsequent visit, the ad begins in the collapsed position and expansion is user-initiated. Files must follow attached templates and step-by-step guide to function properly.

Click here to see demo1 (Auto Expand) and demo2 (Manual Expand)

Specifications

Dimensions:

Slate: 990 x 600 pixels (auto and manual versions)
WP: 965 x 600 pixels (auto and manual versions)
Budget Travel Online: 965 x 600 pixels (auto and manual versions)
Newsweek: 990 x 600 pixels (auto and manual versions)

File Size:

100K per SWF file

Animation Length:

7 second maximum.

Media Types:

Macromedia Flash version 8 or below.

Materials:

Must provide flash files, fonts, etc. when submitting creative.

Timeline:

Must allow WPD at least five business days to test ad unit before launch.

Close Language and Ad Labels:

Must include a visible "Close Ad" button in the top left corner of ads in 16pt Arial font when expanded.
Must include a visible "Expand Ad", "Replay Ad", etc. button in the top left corner of the ads in 16pt Arial font when collapsed.
Must include a 1x1 pixel border to differentiate ad from editorial content.
We will accept no exceptions.

Hosting Creative:

WPD must host creative files. WPD cannot accept third party tags for Sliders, however third-party tracking pixels and clickTags are allowed. Reporting is available upon request.

Please note: Your ad will be visible to readers using Internet Explorer and Firefox.

Templates

These templates are in Slate dimensions, if creating slider for other site please adjust dimensions to match above specs:

Manual Files - Right click "Save As":
FLA example: http://www.washingtonpost.com/wp-adv/adspecs/templates/slider_manual0515.fla
SWF example: http://www.washingtonpost.com/wp-adv/adspecs/templates/slider_manual0515.swf

Auto Files - Right click "Save As":
FLA example: http://www.washingtonpost.com/wp-adv/adspecs/templates/slider_auto0515.fla
SWF example: http://www.washingtonpost.com/wp-adv/adspecs/templates/slider_auto0515.swf

Step-by-Step Guide

The Slider Ad is created as two SWF movie files (one is the auto-expand version and the other is the manual expand version). The first slider movie should begin with automatic expansion and the second slider movie begins collapsed and could be expand manually by the user. Please follow the below step-by-step instructions.

Creating the movie:

Create an ad with the above expanded dimensions. The ad should animate per the animation length mentioned above. Make sure you start the animation on the second frame, leaving the first frame blank.

The basic movie clip instances of the expanding slider are the header , full size take over ad , play button and collapse button. In addition, we need to create an invisible button instance on the top of the take over ad for the click-through.

Auto Expanding Slider on Page Load:

General : ( REF: slider_auto0515.fla )
- Movie starts from "expand" frame play ad for 7 second and starts to collapse.
- click collapse to roll back up to fixed position( header ).
- At the end of ad frame after 7 seconds ad, frame action
```
fscommand("cm8_collapse");
```

Movie Clip instances:

play again button:

on(release) {
	fscommand("cm8_expand");
    _root.gotoAndPlay("expand");
}

[figure A1 - play button]

invisible button : top of the all layers . Must send out
```
getURL(_root.clickTag,  "_blank");
```
on release for Click through URL.
```
on(release) {
	getURL(_root.clickTag, "_blank");
}
```
[figure A2 - invisible button]

collapse button :

fscommand("cm8_collapse");

roll back up the expanded ad.

on(release) {
	fscommand("cm8_ collapse");
    _root.gotoAndPlay("collapse");
}

[figure A3 - collapse button]

frames:
- collapse frame :
```
stop();
```
- expand frame : transition up
- collapse frame : transition down
- 7 seconds ad playing
  
  [figure A4 - frames in auto expanding movie]

Manual Expanding Slider:

General : ( REF: slider_manual0515.fla )
- Movie stops at the first frame:
```
stop();
```
- click play button to expand the ad.play ad for 7 second and starts to collapse.
- At the end of ad frame after 7 seconds ad, frame action
```
fscommand("cm8_collapse");
```

Movie Clip instances:

play again button:

on(release) {
	fscommand("cm8_expand");
    _root.gotoAndPlay("expand");
}

[figure B1 - play button]

invisible button: top of the all layers . Must send out
```
getURL(_root.clickTag,  "_blank")
```
on release for Click through URL
```
on(release) {
	getURL(_root.clickTag, "_blank");
}
```
[figure B2 - invisible button]

collapse button:

fscommand("cm8_collapse");

roll back up the expanded ad.

on(release) {
	fscommand("cm8_ collapse");
    _root.gotoAndPlay("collapse");
}

[figure B3 - collapse button]

Frames:
- collapse frame :
```
stop();
```
- expand frame : transition up
- collapse frame : transition down
- 7 seconds ad playing
  
  [figure B4 - frames in manual expanding slider movie]

TEMPLATES USING SLATE DIMENSIONS - FOR YOUR REFERENCE ONLY - Right click "Save As"

FLA example http://www.washingtonpost.com/wp-adv/adspecs/templates/slider_manual0515.fla

SWF example http://www.washingtonpost.com/wp-adv/adspecs/templates/slider_manual0515.swf

[1] Header for slate : 990x30 / Washington post : 965x30

[2] Full size take over ad for slate : 990x600 / Washington Post : 965 x 600

[3] Invisible button dimension follows the full size take over ad

Email Advertising

All advertising content must be clearly differentiated from editorial content.
WPNI reserves the right to reject any ads that are disparaging to WPNI or have potential for user confusion.
For all WP and Slate properties, ads that employ an invisible overlay must also gray out editorial content.
All public policy, advocacy, political or candidate advertising must include a "Paid for by ___" label on all frames of the ad. It must be clear who placed the ad.
Public policy, advocacy, political or candidate advertising cannot receive roadblocks (100% ad ownership of a page or section). WPNI only allows up to a 50% share of voice for political advertising.
Public policy, advocacy, political or candidate advertising paid for language must be a minimum point size of 9pt. if shown in all caps
Public policy, advocacy, political or candidate advertising paid for language must be a minimum point size of 10pt. if shown in upper and lower case.

General

HTML and text creatives must be delivered to WPD five business days before drop date.
The body of the e-mail cannot contain "play to win" or "enter to win" language. "Enter for a chance to win" is acceptable (the e-mail always needs to include the phrase "for a chance" and should say "enter" rather than "play"), but the following language must also be included (with appropriate links):
- No purchase necessary. Click here for complete rules.
The subject line cannot include "enter to win" or "play to win" language, and it should not directly promote any type of contest/sweepstakes with a solicitation for entries. The subject line may identify the fact that the e-mail contains information about a contest or sweepstakes, but it should also make clear that the contest or sweepstakes is being sponsored by an advertiser rather than by The Washington Post (e.g., "Washington Post Special Offer: Advertiser X Sweepstakes for a Chance To Win Great Prizes").

Contests require CLEAR rules and terms & conditions that should be linked directly from the body of the e-mail.

Opt-out

All commercial emails require opt-out text from Washington Post Digital.
In both versions of the email, WPD's opt-out language will be in the footer.
Neither its visual formatting nor its language can be modified.

Creatives

Text

Do not incorporate images or any text formatting in your text creative.
Do not use characters outside the 7-bit, or ANSI, character set:

! " # $ % & ' ( ) * + , - . / 0 1 2 3 4 5 6 7 8 9 :
; < = > ? @ A B C D E F G H I J K L M N O P Q R S T
U V W X Y Z [ \ ] ^ _ ` a b c d e f g h i j k l m n
o p q r s t u v w x y z { | } ~ € ‚ ƒ „ … † ‡ ˆ ‰ Š
‹ Œ ‘ ’ “ ” • – — ˜ ™ š › œ Ÿ ¡ ¢ £ ¤ ¥ ¦ § ¨ © ª «
¬ ® ¯ ° ± ² ³ ´ µ ¶ · ¸ ¹ º » ¼ ½ ¾ ¿ À Á Â Â Ã Ä Å
Æ Ç È É Ê Ë Ì Í Î Ï Ð Ñ Ò Ó Ô Õ Ö × Ø Ù Ú Û Ü Ý Þ ß
à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ÷ ø ù
ú û ü ý þ ÿ
Use multiple dashes for dividers.
Keep blocks of copy short and provide multiple URLs throughout.
All text will be left-justified.

HTML

A creative that violates these specs may still be acceptable to WPD and the advertising client after spec violations are removed. We will remove all spec violations, publish, and provide a preview of the email. We will not revise a creative to make it meet specs, only remove violations. We will not be responsible for any delivery irregularities that occur as a result of the removal of the code that violates or specs, so we highly recommend providing us with code that is up to spec.

All images will be hosted on washingtonpost.com servers.
Creative width range is 540px to 600px.
All code must be validated by W3C before it is sent to WPD. You can use this free web app to do so: http://validator.w3.org/
Maximum creative weight is 65kb, which includes the actual .html file and all images.
All tags must be contained within a single, root block tag such as <div> or <table>.
The following tags are not allowed in opt-in email HTML:
<html>
<head>
<body>
<script>
<style>
<link>
<object>
<embed>
All <img> tags must have height and width declared with the height and width attributes. They also must have robust alt attributes that are acceptable substitutes when email clients block images.
The following style attributes are not permitted:
background
background-image
float
position
top
left
right
bottom
(background-color is permitted)
Transparent PNG image files will not be removed, but we are not responsible for any issues with the delivery of these assets.
Verify all links.

Video

WPD Video General Guidelines

Pre-Roll Advertiser Asset Checklist:

REQUIRED: Pre-Roll Video

REQUIRED: Pre-Roll Video click thru URL or click redirect

REQUIRED: Companion unit: 300x250 jpeg image or standardredirect

REQUIRED: Companion unit click thru URL or click redirect

OPTIONAL: 1x1 tracking pixel for video

1. Pre-Roll Video

Formats supported: .FLV or .SWF

Option #1: Submit the Master Digital Video File to the followingspecification:

Video length ?sold as :15 units
Uncompressed 640x480 (4:3) or 640x360 (16:9) QuickTime (.mov) or AVI master file
WPD will encode to the .FLV specification below
Video Ad is clickable, please supply a click-thru URL
See Tracking & Reporting for impression tracking information

Option #2: Submit .FLV file to the following specification

Video length ?sold as :15 units
Dimensions ?640x480 (4:3) or 640x360 (16:9)
Frame rate ?same as source or ?of source (15 ?30 fps)
Video Data Rate ?352kbps
Audio Data Rate ?48kbps
Total Data Rate ?400kbps
Keyframe ?every 30 ?60 frames (2 seconds)
File format required ?FLV, Flash 8 and greater.
It is recommended to crop to TV-Safe Area and de-interlace
Video Ad is clickable, please supply a click-thru URL
Video should not include a leader
See Tracking & Reporting for impression tracking information

2. Pre-Roll Video click thru URL or click redirect

Option #1: Submit the link to the webpage you wouldlike your videos to click thru to.

Option #2: Submit a redirect click-thru URL. Pleasemake sure the click-thru contains a cache-busting element to ensure accuratetracking.

3. Companion Unit: 300x250 image or standard redirect

Expanded Banner (300x250) Ad Unit Formats supported: .JPG or Static GIF.

Option #1: Submit a 300x250 static JPEG or Static GIF image file no larger than 30k.

Option #2: Submit a third party standard redirect tag for a static JPEG or GIF image file no larger than 30k. Please make sure the tag contains a cache-busting element to ensure accurate tracking.

A 300x250 can run alongside the video advertisement. When the video ad unit starts to play, the content on the right side of the WPD player will fade and a 300x250 static jpeg ad will display providing exclusive ownership of the player. This 300x250 unit remains for the duration of the advertisement stream. Please Note: Not all WPD players can display a 300x250 ad during Pre-Roll and thus impressions will not match video streams exactly.

WPD will serve all ad units directly from our servers including video and banner ad units.

4. Companion unit click thru URL or click redirect

Option #1: Submit the URL to the webpage you would like your 300x250 companion unit to click thru to.

Option #2: Submit a redirect click-thru URL. Please make sure the click-thru contains a cache-busting element to ensure accurate tracking.

5. Tracking Pixel for Video ?OPTIONAL

Advertisers can provide their own 1x1 pixel that is served at the start of video ad plays that pings back to a third party server for impression tracking purposes. Please make sure the 1x1 pixel contains a cache-busting element to ensure accurate tracking.

Tracking & Reporting

Advertisers/agencies have the opportunity to employ 3rd party video and adjacent unit ad tracking, subject to supported capabilities.
Today, the following impression tracking solutions are supported:

WPD's video player tracks video ad and adjacent banner impressions as one unit. Impression numbers are available upon request and are provided through Doubleclick? DART.
Advertisers can provide their own 1x1 pixel that is served at the start of video ad plays that pings back to a third party server for impression tracking purposes. Please make sure the 1x1 pixel contains a cache-busting element to ensure accurate tracking.
Advertisers can provide redirect image tags to monitor companion unit delivery. Note: not all players accommodate both units.

Today, the following click tracking solutions are supported:

WPD tracks click for the video ad unit and .jpg/gif banner ad units, but do not break out the clicks by each individual ad unit.
For video assets, advertisers can provide a redirect click-thru URL. Please make sure the click-thru contains a cache-busting element to ensure accurate tracking.
For .jpg or gif banner assets, advertisers can provide a redirect click-thru URL. Only one click thru URL can be used for both units. Please make sure the click-thru contains a cache-busting element to ensure accurate tracking.

WPD Contact Information

Washington Post Digital Ad Specs Guide

Sites:

Ad Types:

Standard Ads

Feature Bars, Tiles And Misc.

Intrusive Ads

Mobile

Email

Videos

3rd Party Advertising

Terms and Conditions

In-House Design Process

Flash Ads

Submission Guidelines:

AS3

AS2

Submissions

Standard Ads

Creative Guidelines

Expanding Ad Guidelines

Feature Bar, Tiles & Misc. Ads

Creative Guidelines

Floating Ads

Pushdown

Washington Post Pushdown Template

Sidecar

Pop-Unders

Mobile

Rich Media:

Video/Audio:

Intrusive Ads

Creative Guidelines

Slider Guidelines

Floating Ad Guidelines

Pop-Under Ad Guidelines

Full-Page Takeover Ad Guidelines

Pushdown Guidelines

Sidecar Guidelines

Survey Ad Guidelines

Slate Skin Ad Specs

WP Homepage Skin Ad Specs

Full-Page Takeover Ads

Survey Ads

Sliders

Download Slider Templates Here

Slider Advertiser Asset Checklist:

Description

Specifications

Dimensions:

Please note: Your ad will be visible to readers using Internet Explorer and Firefox.

Templates

Auto Expanding Slider on Page Load:

Manual Expanding Slider:

Email Advertising

General

Opt-out

Creatives

Text

HTML

Video

WPD Video General Guidelines

1. Pre-Roll Video

2. Pre-Roll Video click thru URL or click redirect

3. Companion Unit: 300x250 image or standard redirect

4. Companion unit click thru URL or click redirect

5. Tracking Pixel for Video ?OPTIONAL

Tracking & Reporting