bbc.com and BBC World Service sites: ratecard


To see content specific to Australia use the Location Selector at the top of the page.


Cost per Thousand (CPM): US$ Gross

BBC Advertising - bbc.com and BBC World Service ratecard 2013

bbc.com (desktop and responsive design)

PLACEMENT
LEADER BOARD
MPU/IAB LARGE RECTANGLE/SKY
IAB HALF- PAGE
DIMENSIONS
728x90/
970x90/ 300x50
300x250/
336x280/ 160x600
300x600
bbc.com - ROS
30
40
70
HOMEPAGE
40
55
80
NEWS HOME
40
55
80
NEWS
40
55
80
BUSINESS
60
80
100
SCIENCE & ENVIRONMENT
50
70
90
TECHNOLOGY
50
70
90
ENTERTAINMENT
40
55
80
SPORT
40
55
80
WEATHER  40 55 80


PLACEMENT
OPA PANEL/ LARGE HALF- PAGE
OPA XXL/IAB PORTRAIT*
VIDEO
PRE-ROLL
WALLPAPER
DIMENSIONS
336x700/
336x850

468x648/
300x1050

512x288 +
300x60/

300x250
1x1
bbc.com - ROS
80
90
70
N/A
HOMEPAGE
N/A
N/A
N/A
100
NEWS HOME
90
100
N/A
N/A
NEWS
90
100
90
N/A
BUSINESS
110
120
100
N/A
SCIENCE & ENVIRONMENT
100
110
90
N/A
TECHNOLOGY
100
110
90
N/A
ENTERTAINMENT
90
100
90
N/A
SPORT
90
100
90
100
WEATHER   N/A  N/A 90 100
 * OPA XXL/IAB PORTRAIT served only on bbc.com story pages (not bbc.com index pages or BBC Feature sites).

bbc.com buyouts/roadblocks

PLACEMENT LEADER
BOARD + MPU/ IAB LREC 		LEADER
BOARD + IAB HALF-PAGE 		 IAB
BILLBOARD 
+ MPU		 OPA PUSHDOWN + MPU OPA PUSHDOWN + IAB HALF-PAGE
DIMENSIONS

728x90/
970x90 +300x250/ 336x280

 728x90/
970x90 + 300x600		 970x250 + 300x250/ 336x280       970x66 + 300x250/ 336x280
970x66 + 300x600
BBC.COM - ROS
50
 65 85 80
100
HOMEPAGE
65
 80 100 95
110
NEWS HOME  65  80 100 95 110
NEWS  65 80 100 95 110
BUSINESS   90 105 130 125 140
SCIENCE AND ENVIRONMENT   80 90 120 110 125
TECHNOLOGY   80 90 120 110 125
ENTERTAINMENT  65 80 100 95 110
SPORT   65 80 100 95 110
WEATHER
65
 80 N/A 95
110

BBC Feature sites

PLACEMENT
LEADER BOARD
MPU/IAB LARGE RECTANGLE/ SKY
IAB HALF- PAGE
DIMENSIONS
728x90/
970x90/ 300x50
300x250/
336x280/ 160x600
300x600
BBC AUTOS/TRAVEL/ FUTURE - ROS
50
70
90
BBC AUTOS/TRAVEL/ FUTURE - SECTION/COLUMN
60
84
108
BBC CAPITAL - ROS
70
95
125
BBC CAPITAL - SECTION/COLUMN
75
110
140
BBC CULTURE - ROS
60
85
110
BBC CULTURE - SECTION/COLUMN
70
100
130


PLACEMENT
OPA PANEL/ LARGE HALF- PAGE
IAB PORTRAIT
VIDEO
PRE-ROLL
WALLPAPER
DIMENSIONS   336x700/ 336x850  300x1050 512x288 + 300x60/300x250  1x1
BBC AUTOS/TRAVEL/ FUTURE - ROS
100

110

75
120
BBC AUTOS/TRAVEL/ FUTURE - SECTION/COLUMN
120
132
90
120
BBC CAPITAL - ROS
130
140
100
120
BBC CAPITAL - SECTION/COLUMN
150
170
115
120
BBC CULTURE - ROS
120
130
90
120
BBC CULTURE - SECTION/COLUMN
140
160
110
120

BBC Feature sites buyouts/roadblocks

PLACEMENT
LEADER BOARD + MPU/IAB LREC
LEADER BOARD + IAB HALF-PAGE
IAB BILLBOARD + MPU
OPA PUSH DOWN + MPU
OPA PUSH DOWN + IAB HALF- PAGE
DIMENSIONS
728x90/
970x90 + 300x250/ 336x280
728x90/ 970x90 + 300x600
970x250 + 300x250/ 336x280
970x66 + 300x250/ 336x280
970x66 + 300x600
BBC AUTOS/TRAVEL/ FUTURE - ROS
60
70
90
85
95
BBC AUTOS/TRAVEL/ FUTURE - SECTION/COLUMN
70
85
110
100
115
BBC CAPITAL - ROS
85
100
120
115
130
BBC CAPITAL - SECTION/COLUMN
95
110
135
130
145
BBC CULTURE - ROS
75
85
110
105
115
BBC CULTURE - SECTION/COLUMN
85
100
130
120
135

BBC Apps

PLACEMENT
BANNER
 INTERSTITIAL - STATIC INTERSTITIAL - RICH MEDIA
DIMENSIONS
Various
 Various Various
BBC NEWS APP - SMARTPHONE
35
 100* 150*
BBC NEWS APP - TABLET/KINDLE   65 150* 200*
BBC NEWS APP - IPTV  N/A N/A N/A
BBC SPORT APP - SMARTPHONE
35
 N/A N/A
*available on iPhone and iPad only

BBC World Service language news sites

PLACEMENT
LEADER BOARD
 MPU/IAB LREC/ SKY 
DIMENSIONS
728x90/
970x90
 300x250/ 336x280/ 160x600
BBC WORLD SERVICE ROS
30
 40
BBC WORLD SERVICE HOMEPAGE
40
 55
BBC WORLD SERVICE SECTIONS
40
 55


PLACEMENT IAB HALF-PAGE 
OPA PANEL/ LARGE HALF-PAGE
  VIDEO PRE-ROLL
DIMENSIONS
300x600
336x700/ 336x850
  512x288/ 300x250
BBC WORLD SERVICE ROS
70
80
  75
BBC WORLD SERVICE HOMEPAGE
80
90
  90
BBC WORLD SERVICE SECTIONS
80
90
  90

BBC World Service buyouts

PLACEMENT  LEADERBOARD + MPU/IAB LARGE RECTANGLE/SKY
LEADER BOARD + HALF PAGE
 PUSHDOWN + MPU/IAB LARGE RECTANGLE/ SKY
DIMENSIONS  728x90/970x90 + 300x250/
336x280/ 160x600
728x90/
970x90 + 300x600
  970x66 + 300x250/ 336x280/ 160x600
BBC WORLD SERVICE ROS  50
65
 N/A 
BBC WORLD SERVICE HOMEPAGE  65
80
 95
BBC WORLD SERVICE SECTIONS  65
80
 95


PLACEMENT  PUSHDOWN + HALF PAGE BILLBOARD + MPU
DIMENSIONS  970x66 + 30x600 VARIOUS
BBC WORLD SERVICE ROS 100 N/A
BBC WORLD SERVICE HOMEPAGE 110 100
BBC WORLD SERVICE SECTIONS 110 100

Additional targeting for bbc.com and BBC World Service sites

ADDITIONAL TARGETING

                              PREMIUM
COUNTRY TARGETING
+15%
BEHAVIOURAL TARGETING
+20%
DEVICE TARGETING
+20%

Sponsorship and other opportunities

  • Sponsorship buttons are available on homepage modules, Market Data, Entertainment, Sport and BBC Feature sites. Sponsorship of a section is only available as part of a buyout of Leaderboard and MPU.
  • Interstitials are available on BBC Feature Sites. Please contact your rep for further information. 
BBC Advertising - bbc.com and BBC World Service ratecard 2013

Contact

Use the Location Selector to find your local contact

EMEA

Guy Hughes-Wilson

 +44 20 8433 3418

AMERICAS

Mark Gall

 +1 212 339 1714

ASIA

Sunita Rajan

 +65 6507 4242 

Or get in touch via our contact form.

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