Source: TAM - TG: CS 25+ AB. Market: all India. Weeks 14-21, 2013.

• BBC World News is the top English news channel in India among top management, out-performing domestic and international competitors including CNN, CNBC TV18, NDTV 24x7, NDTV Profit, CNN-IBN and Bloomberg UTV¹. 
• BBC World News is also the number one channel among India's top managers/executives/ supervisors/officers, and international travellers¹. 
• BBC World News is available in 20.2 million households in India².
• 22% of affluent viewers in India watch BBC World News every month. 60% of these watch the channels every week while 24% view it daily¹.

• Average age: 40
• Male/female: 53% / 47%
• Affluent: US$540 million total household income per month
• Influential: 40% are Business Decision-Makers
• Engaged: Total hours viewed BBC World News in past seven days – 180,881 hours
• Information hungry: 91% value exploration and discovery
• World travellers: 36,626 - total volume of international flights taken, 35% of international trips in total
• Luxury spenders: 52% have bought at least one luxury item in the past year⁵
• Motor enthusiasts: 214,295 cars owned
• Early adopters: 84% are technologically minded⁶. 52% own a smartphone
• Love sports: 86% more likely to visit sporting events more than once each year⁷

Find out more about business and technology advertising opportunities on BBC World News, see examples of our creative advertising campaigns or find out about the rates for TV advertising in India.

¹ PAX Q4 2011 - Q3 2012 (202,785 / 667) India. BBC World News viewers based on weekly reach, taken an international trip last year (monthly reach)

² BBC Distribution Report, March 2013

³ TAM - TG: CS 25+ AB. Market: all India. Weeks 14-21.

⁴ Agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries” or “I keep updating myself on the latest global financial situation”
⁵ One of: designer clothes and leather goods over US$500, designer accessories and footwear over US$500, jewellery over US$500 or luxury watch over US$500
⁶ Agreed to either of “I'm often one of the first to buy a new product/gadget” or “Keeping up with modern technology is a key to my success” 
⁷ All activities listed have been carried out in last 12 months