Audience:

• 43% Female vs. 57% Male
• 60% of the audience is 16-49¹

Reach:

• Total reach in 2012 (all 4+) of 37%²

Audience:

• 50% Female vs. 50% Male
• 47% of the audience is 16-49¹

Reach:

• Total reach in 2012 (all 4+) of 47%²

Audience:

• 56% Female vs. 44% Male
• 57% of the audience is 16-49

Reach:

• Total reach in 2012 (all 4+) of 66%²

DSTVi/TechEdge Advantage. DSTVi individuals 4+, 16-49, M4+, W4+ / January-December 2012. Reach measured as three-minute continuous reach in 2012 amongst individuals 4+. In South Africa, BBC Entertainment and BBC Knowledge are available on DSTV Premium package and BBC Lifestyle on DSTV Premium and Compact packages.