BBC World News: business and technology advertising

Reach affluent, influential decision-makers by advertising around BBC World News business and technology coverage. Commercial opportunities include sponsorship and placements alongside core business programming and a range of regional Business Reports, all powered by hard-hitting interviews, in-depth analysis and some of the world's most respected business journalists.

Download the PDF below for an overview of BBC World News editorial highlights scheduled for transmission during 2013.

• GMT with George Alagiah
• Impact with Mishal Husain
• World News Today with Zeinab Badawi
• HARDtalk with Stephen Sackur
• The Bottom Line with Evan Davis

• Asia Business Report (outside Europe only)
• India Business Report (outside Europe only)
• Middle East Business Report (outside Europe only)
• World Business Report (outside Europe only)
• My Bottom Line
• Running A Business

Explore successful BBC World News business advertising campaigns for HSBC and Xerox.

Hosted by Linda Yueh, this new weekly global business show starts in October 2013 on BBC World News. In this analytical and discursive programme, high calibre guests will share their insights from the previous business week. It will feature a mixture of filmed reports, expert analysis and lively discussion with top business leaders, politicians and commentators.

Advertising opportunities: available for sponsorship outside of Europe.

A series of interviews with world-leading female entrepreneurs will provide a unique view into their experiences and challenges. Exciting names to be featured (subject to editorial confirmation) include: 

• Zhang Xin, co-founder of Chinese property giant SOHO and one of Forbes magazine's "most powerful women"; 
• Sara Blakely, founder of Spanx, who is the world's youngest female self-made billionaire; 
• Agatha Ruiz dl a Prada, one of Spain's most influential fashion designers; 
• Debbi Fields, founder of Mrs Fields Bakeries; and 
• handbag designer Anya Hindmarch.

Duration: starting October, eight special report features on bbc.com/business over eight weeks; eight four-minute modules running weekly on BBC World News. 

Commercial opportunities: ad adjacencies on BBC World News and buyout online on bbc.com.

Digital Indians is a six-part series which will explore the digital landscape in India and profile five digital Indians who are influencing the online space in various sectors. This human interest series will seek to reveal the stories of the men and women behind their digital profiles.

Broadcast: series launched 2 September 2013. The series will lead up to a Social Media conference in Mumbai that will take place 23-27 September 2013.

This new video series will focus on how to break into six key global employment sectors: App Developer; Wind Turbine Technician; Carer; Data Analyst; Banker; and Computer Graphics Producer (subject to change).

Broadcast: October to November 2013. Six modules weekly over six weeks on BBC World News. Six features with text and video weekly for six weeks online.

Commercial opportunities: buyout/sponsorship online, sponsorship on BBC World News.

Tomorrow's Cities will look at how technology is transforming urban living. The series will be a mix of video modules on BBC World News and online features in the technology section of bbc.com. Subject to editorial confirmation, topics will include: the smartest cities in the world; a radical idea from architect Jacques Fresco; getting smart in Rio ahead of the Olympics; a profile of the man who aims to build a smart city in Portugal; smart care for the elderly in Oslo; a look at city-wide data projects; and whether the use of sensors in cities has privacy implications for its citizens.

Duration: six weeks, starting 19 August 2013.

This series will feature first person accounts by successful Asian entrepreneurs from across the continent. Subject to editorial confirmation, the expected regions to be featured include Delhi, Hong Kong, Kuala Lumpur, Taiwan, Singapore, Jakarta, Bangkok and Rangoon.

Duration: from August 2013, an eight-part series on BBC World News, and online on bbc.com in the business and entrepreneurship sections.

Commercial opportunities: sponsorship on BBC World News and bbc.com.

Return of the series highlighting new lifestyles in changing Asian societies.

Broadcast: starts October 2013 running for four weeks. Eight features online (four with video), four modules on BBC World News.

Commercial opportunities: buyout online; sponsorship on BBC World News.            

This new eight-week series profiles some of the women who are breaking the mould, creating new businesses and new technologies and asks what their success will mean for technology companies trying to target female consumers.

Broadcast: October to December 2013. Eight-part video and text series on bbc.com and BBC World News.

Click is BBC World News’ flagship technology programme, reaching a global audience of home and business users 28 times a week on TV, in addition to distribution online, on mobile and in-flight on 12 major airlines. Click’s video game reviews, buyers’ guides and features demystifying the latest gadgets and apps have made it one of BBC World News’ best-loved programmes. 

Broadcast: Saturday and Sunday

Advertising and sponsorship opportunities include: 10-second branded billboards and 20-second programme trails.

In September 2013, across BBC World News and bbc.com, Click will run a special programme and
features all about technology in Iceland. It will be available for sponsorship. To find out more, contact Sales.

The Click team will also cover the following major technology events:

• Consumer Electronics Show (CES) in Las Vegas, USA (7-10 January 2014)
• Mobile World Congress in Barcelona, Spain (2 February to 1 March 2014)
• CeBIT in Hannover, Germany  (11-15 March 2014)
• Electronics Entertainment Expo (E3) in Los Angeles, USA  (10-12 June 2014)

BBC World News is the channel that key business audiences turn to worldwide: 

• In Europe, its audience is 102% larger than CNBC's and 165% larger than Bloomberg¹. 
• Across Asia and Europe, BBC World News is rated as the most trustworthy global news channel, ahead of competitors such as Sky News². 
• BBC World News is also consistently ahead of CNBC and Bloomberg among business decision-makers, influential opinion leaders and those responsible for $1 million capital expenditure budgets¹.
• In the USA, 31% of BBC World News viewers have $1 million or more in personal investments³, while 28% of the total money earned by the most affluent Asians passed through the hands of BBC audiences⁴.

¹  EMS Europe 2013 (49,441,000 / 27,947)
²  Media Brand Values 2011
³  Mendelsohn 2012 (59,000,000 / 13,794)
⁴  PAX Q2 2012 – Q1 2013 11 Markets, excluding Japan. (10,021,000 / 18,437366)