The FIFA World Cup will be hosted in Brazil from 12 June to 13 July 2014. The BBC will be there in the lead-up to and during this major tournament with programmes and online content that explores the human stories behind the game, and how football influences Brazil’s culture.
In 2014, we’ll be producing a stunning array of content and programming all about the beautiful game and about Brazil – the spiritual home of football. Click on the play button above to watch the promo.
Commercial opportunities
Sponsorship of and advertising around unique content including:
- Favela Football - a six-part series exploring Brazil’s passion for football through the eyes of talented youngsters; complemented by online content including video blogs and football tips. Duration: 23 minutes. Watch the second promo at the top of the page.
- My World Cup - an interactive 10-part show hosted by Dan Walker, offering live access to football stars and involving viewers in the conversation through webcam. Duration: 16 minutes.
- Brazil and the Beautiful Game - a three-part documentary that sees England legend Gary Lineker travelling across Brazil to talk to influential and famous people who live there. Clips will also sit online on bbc.com/sport. Duration: 23 minutes.
- The Perfect Match - 12 short films exploring football’s impact on Brazil. The emphasis will be on human experience told through personal encounters with compelling individuals. Clips will be available on bbc.com. Duration: four minutes.
- Soccer Cities - this My City spin-off will feature eight Brazilian cities that are hosting World Cup matches. Will run across bbc.com and on BBC World News. Duration: four minutes.
Also available for sponsorship are BBC World News’ trusted sports programmes - Football Focus, extratime, Sport Today, and Final Score - plus in-depth analysis of one of the world’s favourite sports in Technology of Football and Business of Football.
The World Cup section on bbc.com will offer match previews, top stories, live text commentary, photo galleries, team indexes and blogs from BBC journalists.
The combination of varied and fascinating programming coinciding with a globally important international football tournament, insightful online analysis, and an affluent, engaged, football news-hungry audience from around the world creates a unique opportunity for advertisers.
For more information, contact Sales.
Find out about advertising opportunities alongside sport-related content on bbc.com.
Find out about advertising opportunities around sports programmes on BBC World News.