1 PAX Q4 2011 - Q3 2012 (202,785 / 667) India. BBC World News viewers based on weekly reach, taken an international trip last year (monthly reach)
2 BBC Distribution Report, March 2013
3 TAM - TG: CS 25+ AB. Market: all India. Weeks 14-21.
4 Agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries” or “I keep updating myself on the latest global financial situation”
5 One of: designer clothes and leather goods over US$500, designer accessories and footwear over US$500, jewellery over US$500 or luxury watch over US$500
6 Agreed to either of “I'm often one of the first to buy a new product/gadget” or “Keeping up with modern technology is a key to my success”
7 All activities listed have been carried out in last 12 months