Source: TGI Latina Wave I + II 2011

• BBC World News has 973,800 viewers in Latin America¹
• 72% of BBC World News viewers believe that the channel "helps me form my own opinions on important issues"²
• 84% of viewers believe that BBC World News provides objective, unbiased news and information²

• Age: 40
• Male/female: 58% / 42%
• Educated: 50% have a university degree
• Tech savvy: More likely to own a smartphone and have 2+ computers at home than viewers of any other international channel
• Car lovers: More likely to have 2+ cars in their household and to have bought a car in the last year
• Opinion leaders: Viewers are in every category of the opinion leader market: connectors, expert advisors, salespeople, champions and influencers
• Frequent flyers: More than six times as likely to take 6+ round air trips a year
• High personal income: Almost 5 times as likely as the average Latin American to have a personal monthly income of $1,500 or higher.

¹ TGI Latina Wave I + II 2011, Kantar Media, based on weekly BBC World News viewers aged 21+ (973,800/545)
²  World News Viewer Survey March 2012, Horowitz & Associates