Launched on 6 June 2013, BBC Capital is an exciting new feature site on bbc.com focusing on personal finance, career development and leadership.
BBC Capital aims to be a trusted source for business leaders and will enable advertisers to engage further with bbc.com’s existing News and Travel audiences who are culturally-savvy, opinion-formers in managerial positions1.
In a recent survey2, bbc.com users told us that 54% of them are hungry for inspiration, insight and analysis on personal investment, navigating career politics and how to be a great leader.
Retaining the authoritative journalistic voice of bbc.com’s Business coverage, BBC Capital uses multimedia to focus on six key topics:
- Wealth management;
- Personal lifecycle;
- Leadership;
- Women in business;
- Risk management; and
- Good business.
For each topic, there will be video profiles, features, reader Q&A, video interviews, regular topical columns and book reviews.
See a selection of editorial content that has featured on bbc.com/capital.
Advertising opportunities: display ads supporting expandable and interactive creative; advertorials offering flexibility on content adjacent to the BBC Capital site.
This exciting new global advertising opportunity allows you to target a highly engaged audience who trust the BBC. For more information, contact Sales.
Jennifer brings 20 years of business journalism experience from serving as Wealth Management Editor at Thomson Reuters, Careers/Management Editor at The Wall Street Journal, Personal Finance Editor at Money magazine, and Management Education Editor at Business Week.
"BBC Capital is a smart, sophisticated, inspirational and global look at our careers and wealth and the reader’s impact in the world. It will share expert insights and bring the audience into the conversation, further extending the BBC’s trusted journalism to new business topic areas.”
1 BBC Global Profiles, 2011
2 bbc.com North America audience research, Smith Geiger, July 2012 | bbc.com Asia and EMEA audience research, Kadence, November 2012.