Doctor Who advertising opportunities

Doctor Who embodies fun, fear and friendship across time and space, promising the thrill of adventure for kids and dry, clever humour for adults. A Doctor Who advertising partnership (TV outside the UK) aligns your brand with the show’s timeless appeal to broad audiences. Advertising with Doctor Who helps brands to travel across TV, mobile and PC screens, and beyond through events and branded merchandise.

Doctor Who 50th Anniversary

2013 marks the 50th Anniversary of Doctor Who, officially the most successful family entertainment show ever. This provides the perfect platform for Doctor Who advertising partners leveraging the show’s timeless appeal and innovative brand.

BBC Worldwide will be producing a campaign to promote a year of celebration of the brand across all media, product and virtual spaces including a series of glitches in space and time that people will be invited to find. These may include vintage product in stores, hidden languages on DVDs or apps that reveal the monsters around you. Finding a glitch will unlock special rewards and a special prize for someone in November 2013.

Explore the Doctor Who marketing opportunities for the 50th Anniversary:

Innovative multi-platform opportunities (TV available outside the UK only)
'Glitches in Time’ commercial product opportunities
Integrated social media: Facebook, Twitter, YouTube
MMO social game: brand integration within an online hub for Doctor Who fans worldwide
Opportunity to create sponsored events worldwide

Contact Sales to find out more

Key numbers

Over 77 million viewers in the UK, USA and Australia alone¹
Broadcast in 206 territories worldwide - 33 million fans in the USA and 3.41 million fans in Australia²
3.65 million² Facebook fans, with 80% being regular users
Doctor Who is the top-selling TV season in 2011 on iTunes USA³
Proven response driver: Sonic Screwdriver toy regularly tops Amazon sales charts in the hour after US broadcasts⁴
8 million action figures sold⁵ since Jan 2010, 41.8 million have seen Doctor Who in the UK, which is over 73% of the ‘TV population’⁶
The newly launched website DoctorWho.TV attracted almost 1 million unique visitors and 4 million page views since launch in January 2013⁷

Meet the Doctor Who audience

Other opportunities

Top Gear

Commercial TV channels

Source

¹ 2cv Doctor Who segmentation study 2011 (UK, USA and Australia)
² Facebook, June 2013
³ iTunes 9 Dec 2011
⁴ Doctor Who’s Sonic Screwdriver was the #1 toy sold on amazon.com between the hour of 10pm – 11pm following the episodes S6 #2, #3, and #4 which featured Underground Toys advertising.
⁵ Characters Options: refers to the 5" range of articulated action figures only during 2005-2011
⁶ BARB (three-minute reach)
⁷ DoctorWho.TV launched on 24th January 2013, stats from 9th July 2013)