TV advertising in Asia: BBC Knowledge

BBC Worldwide Channels in Asia delivers an audience of 6.98 million1 households across Cambodia, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, and Thailand, through the revolutionary factual entertainment of BBC Knowledge. This reach is in addition to specific audiences and advertising opportunities for Australia and New Zealand. BBC Knowledge audiences are educated yet curious, relishing the opportunity to unwind whilst opening their minds to new possibilities.


On BBC Knowledge, viewers find a breathtaking mix of factual programming from one of the world’s most respected makers of documentaries, natural history and factual entertainment, and presented by experts whose passion for their subjects reveals the world in all its wonder.


BBC Knowledge Asia opens a captivating window on the world with award-winning and highly rated factual programming, offering fabulous diversity across science, technology, history, adventure and natural history.


Programming highlights include: 

  • Top Gear, the world’s biggest motoring series, always airs first and exclusively on BBC Knowledge Asia; 
  • Spectacular natural history programming from BBC Earth in an exclusive weekly branded block, which includes Extraordinary Animals and Earthflight - a spectacular voyage with the world's birds as they migrate across continents;
  • New seasons of the internationally successful, award-winning business reality series - Undercover Boss, Secret Millionaire and Million Dollar Intern, all premiered first on BBC Knowledge Asia;
  • Series 3 of Dangerous Roads, which follows six British celebrities travel along some of the planet's most extraordinary highways, and a new series of Galapagos in which Sir David Attenborough explores this stunning archipelago; and
  • Coming to BBC Knowledge at the end of June 2013 - highlights from the world's largest performing arts event -  the Glastonbury Festival.

Meet the audience

  • Adults 25-49 with a slight male skew2
  • Selective about TV watching and expect a “return on their time invested”
  • Affluent, educated, intelligent, professionals

Source

1 BBC Worldwide Channels Asia, Household Distribution Report, April 2013
2 Kantar Media, 2012

Contact

Use the Location Selector to find your local contact

EMEA

Guy Hughes-Wilson

 +44 20 8433 3418

AMERICAS

Mark Gall

 +1 212 339 1714

ASIA

Sunita Rajan

 +65 6507 4242 

Or get in touch via our contact form.

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