TV advertising in Poland: BBC Worldwide Channels

Advertising campaigns seeking upmarket, affluent and educated audiences will find them on Poland’s range of BBC Worldwide TV channels. Through BBC Knowledge, BBC Entertainment, BBC Lifestyle and CBeebies, advertising on BBC Worldwide channels in Poland positions your brand alongside content that is high-quality, inventive, ambitious and trusted.     

BBC Knowledge is a revolution in factual entertainment. Through a breathtaking mix of science, technology, history, natural history and adventure programming, BBC Knowledge takes viewers on a fascinating journey of shared discovery and wonder to experience the world in different ways. We spark amazing conversations that explore big ideas and open minds to amazing new perspectives. In Poland, BBC Knowledge is the most efficient factual TV channel for reaching commercially attractive viewers in the age group 16-49 and in particular M25-49¹ with shows such as Top Gear, Frozen Planet, Undercover Boss, Human Planet, Planet Earth Life, Science Club and amazing presenters such as David Attenborough, Louis Theroux, Bruce Parry, Jeremy Clarkson, Richard Hammond and many more.

With passion, energy, world-class talent and a brand recognised for its commitment to quality, BBC Entertainment is one of the fastest-growing international channels in Poland for viewers 16-49 and the most efficient international channel for targeting W35-49². In 2012, BBC Entertainment posted the highest share since it launched in Poland, delivering an 82% increase on the previous year. World-class shows available for advertising on BBC Entertainment in Poland include thrilling factual entertainment programmes Come Dine With Me, Dinner Date, Extreme Makeover Home Edition, Ramsay's Kitchen Nightmares), award-winning shows (Sherlock, Doctor Who, Silent Witness) as well as great entertainment (Total Wipeout, My Family).

Reach independent, ambitious, modern women, interested in new trends, who control household shopping budgets and come to BBC Lifestyle for ideas, inspiration and entertainment. BBC Lifestyle is the most efficient lifestyle channel for targeting women aged 25-49 in Poland³. Key programming propositions on BBC Lifestyle Poland include strands of food featuring top chefs such as Nigella Lawson (Nigellissima), Gordon Ramsay, Nigel Slater and Rick Stein, as well as new faces applauded by the public such as Lorraine Pascal (Baking Made Easy) or Rachel Khoo (Little Paris Kitchen). BBC Lifestyle is a place where our viewers can look for inspiration how to change their homes (Dream Houses) as well as their lives (10 Years Younger New Zealand, Supersize vs. Superskinny) and find entertainment (Don't Tell The Bride, Masterchef).

CBeebies is one of the most efficient children's channels when it comes to targeting Polish mums with children 0-9 where we show children how to learn through play. Audiences welcome safe and appropriate product advertising and say that they would view products as more family-friendly, higher-quality and more trustworthy when they see their advertising on CBeebies⁴.  Our programmes help children to acquire first skills (Numberjack, The Numtums), awake their imagination (Andy's Wild Adventures), encourage them to move and dance (Zingzillas) and inspire creativity (Mister Maker Comes To Town). CBeebies encourages children to meet new cultures and develop respect for our planet.

Nielsen Audience Measurement / 2012:

¹ A25-49 and A16-49 / July-December 2012

² A16-49 and W35-49 in National Universe

³ W25-49 in National Universe

⁴ W16-49 with children 0-9 in National Universe and BBC Trust Test 2010