• Popularity - With 11 million unique users generating 101 million page views every month, bbc.com ranks as the number one international news site in Asia¹. 
• Number one in PAX - It's also number one among High Net Worth Individuals, Top Income Earners, Corporate Executives, Tech Savvy Consumers and opinon leaders.²
• Strongest reach - Among High Net Worth Asians and Top Income Earners, BBC receives the strongest increase in integrated audience reach when digital is added to TV reach³
• bbc.com mobile averages 20 million page views in Asia-Pacific every month
• The BBC News App averages 39 million page views in Asia-Pacific every month
• Users of BBC's mobile site and the BBC News App are on the rise

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• Average age: 41⁴
• Male/female: 60% / 40%⁴
• Affluent: $4.6 billion total household income per month⁴
• Influential: 33% more likely to be Business Decision-Makers⁵
• Engaged: Total hours spent on bbc.com in the past month - 7.5 million hours
• Information hungry: 92% value exploration and discovery⁶
• Frequent travellers: Took an average of over four flights last year⁴
• Luxury spenders: Over 65% have bought at least one luxury item (US$500+) in the past year⁷
• Motor enthusiasts: Own 399,125 cars⁸
• Early adopters: 60% are technologically minded. 81% own a smartphone, 52% own a tablet⁹
• Love sports: 81% attended one or more sporting events in the past year¹⁰.

¹ Omniture Discover, Q2 2013 monthly average (Apr - Jun). Due to sampling rate figures are accurate to approximately 95% accuracy & comScore May 2013, Media Metrix, Asia Pacific

² PAX 10 Markets (exclude Tokyo), Q2 2012 - Q1 2013, Based on monthly website or mobile reach. Opinion leader: engaged in any business activities in the past 12 months, HNWI: personal investment US$1mi+, High income earner: PMI$10K+, Corporate executives: employed by companies sized 500+. Tech savvy: I'm often one of the first to buy A new product/gadget or I pride myself on being well informed and up-to-date. Luxury apparel owner: owned (US$ 500+ per item

³ Source, (Universe / Sample): PAX 10 Markets (exclude Tokyo), Q2 2012 - Q1 2013, HNWI: personal investment US$1mi+ (213,638 / 522), High income earner: PMI$10K+ (376,410 / 1,009).

⁴ PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013. All respondents (507,152 / 939). Monthly BBC.com users 

⁵ PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013. All respondents (2,408,000 /8,413 ). Monthly BBC.com users

⁶ PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013, Agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries”

⁷ PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013, One of: designer clothes and leather goods over US$500, designer accessories and footwear over US$500, jewellery over US$500 or luxury watch over US$500 

⁸ PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013. All respondents (6,843,198 /13,048 ).

⁹ PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013, Agreed to either of “I'm Often One Of The First To Buy A New Product/Gadget” or “ Keeping Up With Modern Technology Is A Key To My Success” 

¹⁰ PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013, Participated in at least one activities listed in the past 12 months