• bbc.com reaches 1.8 million unique users in India, generating 12.6 million page views every month⁶.
• bbc.com ranks as the number one international news website in India according to comScore, out-delivering all other competing news sites and doubling the traffic of its closest competitor²
• bbc.com is increasing its unique users in India by 18% year-on-year³
• bbc.com/mobile reaches over 679,183 unique users in India every month (34% of total Asia traffic)¹
• BBC News App generates over 5 million page views in India every month via iOS and Android systems (phone and tablet)⁷ 

• Average age: 31³ 
• Male/female: 62% / 38%³
• Affluent: Average annual personal income €52,134⁴
• Engaged: Total page views and time spent is higher than that of key competitors⁵
• Loyal: 94% of bbc.com visitors do not visit CNN.com while 69% do not visit any other international news sites⁵

¹ Omniture Discover, Q3 (July-September) 2012, monthly average, India

² comScore Media Metrix, India, Q3 (July-September) 2012

³ comScore April 2012 vs. 2013, Media Metrix, India

⁴  EMS + CMS Summer 2012. Based on bbc.com monthly users excluding the UK

⁵  comScore June 2012
⁶ Omniture Discover, Q1 2013 monthly average (Jan - Mar)
⁷ Omniture Discover, April 2013. iOs and Android app figures combined