Audience:

• 40% Female vs. 60% Male
• 74% of the audience is 16-49

Reach:

• Total reach in 2012 (all 16-49) of 23%¹

Audience:

• 68% Female vs. 32% Male
• 63% of the audience is 16-49    

Reach:

• Total reach in 2012 (all 16-49) of 24%¹

Audience:

• 73% Female vs. 27% Male
• 63% of the audience is 16-49

Reach:

• Total reach in 2012 (all 16-49) of 15%¹

Audience:

• 60% Female vs. 40% Male
• 49% of the audience is 16-49 whilst 45% of the audience is 4-15yrs

Reach:

• Total reach in 2012 (all 4-15) of 19%¹

¹ Nielsen Audience Measurement. Target: All 4+, 16-49, M4+, W4+ in all households, January-December 2012. Reach measured as three-minute continuous reach in 2012 amongst 16-49 and 4-15 in all households.