bbc.com/culture: advertising opportunities

Launched on 2 May 2013 on bbc.com, BBC Culture is an exciting new feature site focused on art, music, film, style and more. 

Offering a rich mix of stories, pictures and video, BBC Culture is packed with smart, insightful content that gives readers a global, witty and authoritative view of the cultural world. Read the press release announcing the launch of bbc.com/culture.

For more than 75 years, the BBC's rich cultural heritage has defined and reflected global culture, with award-winning content that informs, educates and entertains. Now bbc.com takes this mission even further, with a new global cultural hub for the next generation of its online audience. 

• 74% of the bbc.com audience are interested in content around culture and the arts¹ 
• 58% of bbc.com readers said that they would visit the site more regularly if the BBC could provide more culture-focused content, 50% cited style as a driver² 

See a selection of editorial content that has featured on bbc.com/culture.

Advertising opportunities include: sponsorship, display advertising and advertorials. For more information, contact Sales. 

September 2013 sees the much anticipated launch of the 2014 Spring/Summer ready-to-wear collections during Fashion Week in New York, London, Milan and Paris.

London Fashion Week, which takes place 13-20 September 2013, will be the main focus of bbc.com/entertainment’s Fashion Week coverage. The editorial team will cover breaking news stories as they happen, creating stunning picture galleries and providing in-depth analysis from the London shows.

Subject to editorial confirmation, potential features on available for sponsorship on bbc.com include: 

• The history of the catwalk; 
• How multinational fashion brands vary their marketing approach from country to country; 
• Discussion of 10 so-called fashion rules; 
• The complicated relationship that disabled people have with fashion; and 
• The environmental and ethical impact of clothing manufacture.

BBC Culture will also cover each of the four main Fashion Weeks with one text piece and a daily picture gallery each weekday. Timings are: 

• New York Fashion Week - 5-12 September 2013;
• London Fashion Week - 13-17 September 2013;
• Milan Fashion Week - 18-24 September; and
• Paris Fashion Week - 24 September to 2 October 2013.

Advertising opportunities include: sponsorship, display advertising (buyouts and run-of-site).

Georgina Adam

Writing on the art market from the world's major art capitals and emerging cultural centres, Georgina is also Editor-at-large of The Art Newspaper and regular contributor to the Financial Times.

Tom Brook

Tom has reported on the film industry for BBC News since 1985, and writes on film from New York. 

Maya Singer

Writes on fashion and style from New York. She creates content for Style.com, GQ and other high-end style publications.

¹ Ipsos Mendelsohn 2011 / 2012 Doublebase, United States

² bbc.com North America and Asia audience research, November 2012 | bbc.com EMEA audience research, Kadence, July 2012