Luxury advertising opportunities

Luxury advertising on BBC World News, bbc.com and lonelyplanet.com reaches some of the most affluent audiences in global media. 

Watch the promo above to learn about the opportunities for exclusive brands with BBC Advertising.

Find out more about advertising opportunities on BBC World News.

With more unique users than any other international news site in EMEA³, bbc.com is the perfect environment for targeting luxury consumers with a continued propensity to spend. Through bbc.com, luxury advertising reaches over three in ten platinum and gold card users¹ and, according to BBC Advertising luxury research, the perceived value of items advertised on bbc.com is three times higher than the perceived value when consumers are exposed to the ads on competitor websites⁴. 

Get more detail on opportunities for luxury advertisers on bbc.com.

The Lonely Planet audience is financially equipped to make independent travel choices. In the UK, 85.2% of UK Lonely Planet guidebook users* fall into the ABC1 social grade⁵ while in the USA, one in three users of lonelyplanet.com has a household income of US$100,000 or more⁶. 

Find out more about Lonely Planet advertising opportunities.

¹  EMS Europe 2013 (49,441,000 / 27,947)

²  BBC World News distribution report, April 2013
³  comScore unified Q1 2013 monthly average (July-December). Excluding UK.
⁴  The Italian Dress Test, Toluna, June 2009. Male + Female respondents – luxury goods consumers. Q: How much would you value the clothing which you have just seen? Average values
⁵  TGI GB Q4 (July 2010 – June 2011) *Have bought a Lonely Planet guide in the last 12 months
⁶  comScore three-month average, USA only to July 2011