Source: BBC Distribution Report, August 2013

• 28.1% of the most affluent Australians watch BBC World News every month. 60% of these watch the channel every week and 18% view daily³.

Source: PAX Q3 2012 - Q2 2013

• Average age: 47⁴
• Male/female: 53% / 47%⁴
• Affluent: US$2.92 billion total income per month⁴
• Influential: Reaches one in three of Australia's business decision-makers⁵
• Information hungry: 93% value exploration and discovery²
• Frequent travellers: Took an average three flights last year⁶
• Luxury spenders: 68% personally own at least one luxury item⁷
• Early adopters: 54% are early adopters. 74% own a smartphone, 51% own a tablet⁸
• Love sports: 85% attended/watched/read about at least one sport last year⁹ 

¹ IMAGE: BBC Distribution Report, August 2013 

² PAX Q3 2012 - Q2 2013 target Australia, agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries”

³ IMAGE: PAX Q3 2012 - Q2 2013 target Australia (1,409, 000 / 2,108)
⁴ PAX Q3 2012 - Q2 2013 target Australia (395,825 / 657). BBC World News monthly viewers

⁵ PAX Q3 2012 - Q2 2013 target Australia (380,000 / 1,020). BBC World News monthly viewers

⁶ PAX Q3 2012 - Q2 2013 target Australia (1,409,000 / 2,108). BBC World News monthly viewers

⁷ PAX Q3 2012 - Q2 2013 target Australia, One of: designer clothes and leather goods over US$500, designer accessories and footwear over US$500, jewellery over US$500 or luxury watch over US$500 

⁸ PAX Q3 2012 - Q2 2013 target Australia. Agreed to either of “I'm often one of the first to buy a new product/gadget” or “Keeping up with modern technology is a key to my success”
⁹ PAX Q3 2012 - Q2 2013 target Australia. Participated in at least one activities listed in the past 12 months