1 BBC Distribution Report, March 2013
2 PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013. All respondents (10,021,000 / 18,437)
3 PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013. All respondents (1,753,182 / 3,929). BBC World News monthly viewers
4 PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013. All respondents (2,408,000 / 8,413). BBC World News monthly viewers
5 PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013, Agreed to either "It is important to have an international perspective" or "I pride myself on being well informed and up-to-datse" or "I am interested in exploring more about the culture of other countries"
6 PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013. All respondents (1,560,697 / 3,640)
7 PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013. All respondents (6,843,198 / 13,048)
8 PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013, Agreed to either "I'm often one of the first to buy a new product/gadget" of "Keeping up with modern technology is a key to my success"
9 PAX 10 Markets (excluding Tokyo), Q2 2012 - Q1 2013, Participated in at least one activities listed in the past 12 months