bbc.com/entrepreneurship: advertising opportunities
Launched on 20 May 2013, BBC Entrepreneurship is a new index section within bbc.com/business dedicated to entrepreneurs and small business insight.
BBC Entrepreneurship builds on our proven track record in providing bbc.com’s business audience with this type of hugely engaging coverage, giving it a permanent home with continually updated content complementing that of BBC Capital, which launched 6 June 2013:
- bbc.com/entrepreneurship - entrepreneurial and small business insights told through the stories of people who have made success in business their business.
- bbc.com/capital - a trusted source for business leaders to assist in the development of their personal wealth management, career lifecycle and leadership profile.
BBC Entrepreneurship runs new content every week, including regular contributions from global business leaders and video-rich series that are also running on BBC World News. This exciting new global advertising opportunity allows you to target a highly engaged audience who trust the BBC. For more information, contact Sales.
Key weekly features on BBC Entrepreneurship:
- The Boss - Insights from the boardroom, as C-suite executives tackle the big issues facing their industries. Every Monday.
- Thinking Business - Going inside today’s businesses to find out what really makes a successful company tick. Every Thursday.
Commercial opportunities also include sponsorship of the following series that are also running on BBC World News:
Escape from the Boardroom
Today’s CEOs have to be multi-skilled visionaries, capable of seeing the big picture as well as understanding the details that may trip up the business. In Escape from the Boardroom, six business leaders will be taken out of the boardroom and put through their paces to see what they can learn. The series will feature CEOs from Spyker Cars, Oxfam, Lebanon’s Semsom Restaurants, InterContinental Hotel Group, and Woolworths (subject to change).
Broadcast: from 21 September to 26 October 2013, a six-part series of 45-minute documentaries, broadcast weekly on BBC World News, and in a special report on bbc.com Entrepreneurship.
Commercial opportunities: ad adjacencies on BBC World News; buyout online on bbc.com/news/entrepreneurship.
Start-Up Stories: Women
A series of interviews with world-leading female entrepreneurs will provide a unique view into their experiences and challenges. Exciting names to be featured (subject to editorial confirmation) include:
- Zhang Xin, co-founder of Chinese property giant SOHO and one of Forbes magazine's "most powerful women";
- Sara Blakely, founder of Spanx, who became the world's youngest female self-made billionaire;
- Agatha Ruiz dl a Prada, one of Spain's most influential fashion designers;
- Debbi Fields, founder of Mrs Fields Bakeries; and
- handbag maker Anya Hindmarch.
Duration: starting October, eight special report features on bbc.com/business over eight weeks; eight four-minute modules running weekly on BBC World News.
Commercial opportunities: ad adjacencies on BBC World News and buyout online on bbc.com.