BBC World News: travel and weather advertising

Country Direct delivers deeper insights and understanding of a nation and its people: economic opportunities and challenges, traditions, innovations, dreams and fears. Over two weeks, special editions of existing BBC World News programmes focus on a particular country. This is supported by dedicated bbc.com content that gives advertisers an integrated multi-platform advertising opportunity. Watch the Ecuador Direct promo above to get a flavour of this opportunity.

The following countries are scheduled to be featured (subject to final confirmation): 

• Singapore    (21 October - 1 November 2013) - read the press release
• India              (3-14 February 2014)
• South Africa (April 2014)
• Philippines (June 2014)

Advertising opportunities include ad adjacencies, online display advertising and pre-roll video. See the Ukraine Direct case study.

• Sponsorship of five-second billboards around each one-minute weather bulletin that runs every hour on BBC World News;
• Sponsorable weather bulletins are often commissioned for specialist types of content or specific events - sports; key outdoor events such as the FIFA World Cup or the Olympics in Rio de Janeiro; seasonal updates on monsoons, storms, or holiday weather;
• Sponsorship of The Business Traveller's Week of Weather - a key information source about weather at major airports;
• Sponsorship of Weather Explainers - investigating the science behind the weather and the causes of certain phenomena; and
• Sponsorship of The World Weather Show - a monthly documentary to entertain and educate about world weather events, science, history and the impact of the weather on our lives.