Asking “Who is a journalist today and who isn’t?” is the wrong question

In an age when publishing has gone from being an industry to a button, as theorist Clay Shirky has put it, anyone might commit an act of journalism given the right circumstances. The more pertinent question, then, is what constitutes an act of journalism.

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10 tips for understanding your audiences and targeting new ones

News companies, especially newspapers, were historically organized to pursue mass audiences. The goal was to build up the biggest possible audience by covering the widest array of general interest topics. That’s no more.

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Citizens used to have to adapt their behavior to get the news

Now that's been reversed and journalists have to adapt to a user-controlled media world. Watch our executive director, Tom Rosenstiel, present at the ASNE conference on what audience behavior is telling us about the future of news.

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Transformation Tour Transformation Tour:
Digital innovation from those on the ground 

The American Press Institute has assembled some of the most cutting edge thinkers in newspaper media to explain how they are changing content, redefining community and beating the averages in digital revenue. The 14 “Transformation Tour” workshops are also being turned into distance learning by our partner, The Poynter Institute.

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Serial Stories Serial Stories and Much More 

The Press Institute provides a wide range of materials for journalism educators and young readers, including its popular Serial Stories feature and tools for how to learn math by reading the newspaper. See a list of the resources available here.

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Learn the best of the new digital tools creating journalism  

Digital ToolsThe Press Institute has partnered with The Poynter Institute and the Knight Foundation to create a special online learning project to teach today’s cutting-edge digital tools that create 21st century journalism. Master everything from Document Cloud for analyzing documents, to Zeega for multimedia. Plus we are building a Digital Tools Catalog.

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Social Media Toolbox Social Media Toolbox:
A resource for high school journalists 

Marina Hendricks of the Newspaper Association of America has created an award-winning program to help high school students and educators incorporate social media into student journalism.

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API Q&A

10 Questions

When news breaks about the news, trends emerge, or new research is published, API will go behind the scenes to ask 10 questions of the people involved.

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