OUR GUIDING PRINCIPLES

Effective, December 2009

The SB Nation network of blog websites (the "SBN Network") is owned by Vox Media, Inc. and written in collaboration by a group of individuals.

The SBN Network is operated in accordance with certain editorial and ethical principles, including the following:

1. Advertising.

   The SBN Network sells advertising inventory and paid sponsorships across the SBN Network. We will clearly identify any advertising or sponsorship on the SBN Network. From time to time, the SBN Network may sell a sponsorship that includes posts and content sponsored by a company or an advertiser. We will identify any posts that are part of a corporate sponsorship and provide information about the nature of the sponsorship.

2. Opinions and reviews.

   In the event that one of our writers is asked to review a product or service, and receives such product/service free of charge in exchange for the review, that fact will be clearly disclosed. SB Nation writers and contributors must honestly and fairly review the product or service, based on their experience and expertise. SB Nation does not accept advertisements, sponsorships, or goods and services as a condition to provide a review, whether favorable or unfavorable. All editorial reviews and other comments on SBN Network are based on the editorial discretion of the SB Nation editorial staff, its writers and contributors, and not based on the desire of a company, sponsor, or advertiser. The contribution of any product or service, advertisement or sponsorship does not guarantee a favorable review, write-up, or endorsement.

   Our writers and contributors may only endorse products or services that they have reviewed, used and/or researched, and believe, based on their experience and expertise, are worthy of such endorsement. A writer's or contributor's opinion or endorsement does not reflect an opinion or endorsement by SB Nation or its management. SB Nation and its writers and contributors provide all content, reviews, opinions, and other materials "AS IS"; such content should not be relied on as the sole basis to make any purchasing, financial or other decisions. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.

3. Testimonials

   SB Nation's editorial policy does not permit endorsements or testimonials by celebrities unless they are bona fide users of the products or services. This disclosure does not apply to advertisements or sponsored content provided by third parties on the SBN Network.

   The SBN Network publishes information with the primary purpose of providing the best, most robust editorial coverage and conversation, written by sports fans, for sports fans. The writers across the SBN Network will not engage in activities or arrangements that would conflict with that primary goal.