BBC Good Food: digital advertising opportunities

With 8 million global users generating 40 million page views and 1.76 million app downloads, bbcgoodfood.com is for people who are passionate about the food they buy and eat.

Its team of experts create original recipes, rigorously tested, so they work first time for people at home. From quick family suppers to special meals for friends and fantastic cakes, BBC Good Food does it all. The ultimate destination for everyone who loves food and cooking.

For information about advertising opportunities solely in the UK, please visit the Immediate Media website.

The new look site has been designed with a global audience in mind, delivering a unified experience for its international fan base:

• Responsive design – seamless user experience across multiple devices
  • 175% increase in visits from tablets year-on-year¹
  • 133% increase in visits from mobile devices year-on-year¹
    
    
• More high quality video
  • 100% increase in video views since re-launch¹
    
    
• Show stopping recipes – engaging editorial environment
  • 60% increase in visits year-on-year¹
  • Year-on-year page view growth internationally: 140% Australia | 100% USA | 116% Canada¹
  • 455% increase in non-recipe page views year-on-year. From 90k to over 500k per month¹
    
    
• Enhanced social engagement – recommend, review and share recipes
  
  

Advertising opportunities include: rich media display advertising, tablet and mobile app sponsorship

Get the ratecard for advertising on bbcgoodfood.com

bbcgoodfood.com users are upmarket, affluent and adventurous:

• 22 to 44 years of age - the key age demographic²
• 67% - high penetration of smartphone users³
• 25% / 75% - male/female audience²
• 39% have children under 16 in their household³
• 75% are ABC1²

¹ Google Analytics

² comScore

³ SurveyGizmo