Advertising opportunities became available for the first time on BBC Entertainment in Norway on 1 March 2013.
BBC Entertainment is available in Norway through major operators including Canal Digital, Get, Altibox and RiksTV. Advertising for the channel will be sold locally through Fox International Channels alongside National Geographic and Fox Crime.
BBC Entertainment brings Nordic viewers the very best of British talent and programming and is on course to deliver its best performance to date. Between January and November 2012, the channel delivered a 23% increase in audience share compared to the same period in 2011, and an increase of 121% on 20101. This has been fuelled by comedy favourites in the schedule including QI and Alan Carr Chatty Man which airs exclusively on the channel just two weeks behind the UK.
Advertisers have the opportunity to target this growing and commercially attractive audience. Airtime is represented by FIC and packaged as a portfolio alongside its other channels National Geographic and Fox Crime, in turn, offering advertisers a compelling combination of high quality audience reach and a premium advertising environment.
"This significant distribution deal demonstrates our commitment to enable even more viewers to access quality BBC programmes from the BBC Worldwide original commission Richard Hammond’s Crash Course to Graham Norton and QI to name but a few.”
Carolyn Gibson, Executive Vice President International Advertising Sales, BBC Worldwide
For more information on advertising opportunities: contact Sam Daley or Joel Churcher.